东江汽车:精细化管理新范式

东江汽车:精细化管理新范式

<p><br/></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 务 车 商,悦 享 云 端 · </span></section><section style="max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 1px; height: 274px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/2B/8F/CvYhHV_YUtWAYatbAAOLEzsDN0g25.jpeg" _src="http://www.cargeer.com/group1/M00/2B/8F/CvYhHV_YUtWAYatbAAOLEzsDN0g25.jpeg"/></span></section></section><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">每个行业、每个企业,都是从早期的粗放式管理,向后期的精细化运营升级。</p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: normal; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; line-height: 2; letter-spacing: 1px; color: rgb(89, 86, 86); overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">封面来源 </strong>| pexels</p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悦悦</span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="max-width: 100%; text-align: left; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">1999年,本田在广州开设了国内第一家汽车4S店,凭借高度职业化的氛围、保养良好的服务设施、充足的零配件供应、及时的跟踪服务体系,迅速收获广大客户的信赖。这种曾被广泛认为是</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">当时最先进的汽车服务体系</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,伴随着过去20年汽车销量的快速增长,取得了爆发式的发展。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">彼时,还在经营东江桥汽车修理厂的陈国良,凭借敏锐的行业嗅觉,看到庞大汽车消费市场背后,对专业、规范服务的强烈需求,<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">而这种“四位一体”的汽车特许经营模式将更能适应市场与用户的需求。</strong>迎合时代发展的趋势,</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">陈国良迅速调整战略,扎根4S行业</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,开启了东江汽车管理服务有限公司(以下简称东江汽车)的全新发展征程。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如今的东江汽车,拥有20余家全资和控股子公司,经营着<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">沃尔沃、一汽大众、捷达、北京现代、领克、广汽菲克、哈弗、吉利、传祺</strong>等汽车品牌,业务覆盖浙江嘉兴、余姚、慈溪、湖州等地区,是具有广泛知名度和美誉度的经销商集团。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/2B/8F/CvYhHV_YUvWAD9SaAARsqbmBgVA683.jpg" _src="http://www.cargeer.com/group1/M00/2B/8F/CvYhHV_YUvWAD9SaAARsqbmBgVA683.jpg"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">图片来源:</span><span style="max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">东江汽车北京现代4S店</span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">与时代同行,数字化转型的决心</strong></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">近年来,国内汽车市场销量持续下滑,4S行业的竞争日趋激烈,销量、产值、利润都在大幅下降,加之疫情的影响,使得整个流通行业更是雪上加霜。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“年初将近两个月的时间,我们的门店销售基本是停滞的。”</span><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">东江汽车董事长助理李国贞回</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">忆道。</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">但这个契机也验证了东江的直觉是对的,数字化转型势在必行。</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">线下门店不能动,线上服务可以运转,集团组织大家线上办公,密切联系客户。</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="text-align: center; margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/2B/95/CvYhq1_YVzKARqLxAAs7OOcFD24529.jpg" _src="http://www.cargeer.com/group1/M00/2B/95/CvYhq1_YVzKARqLxAAs7OOcFD24529.jpg"/><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">相对于其他行业,汽车流通领域整体上还是比较传统的。大部分汽车4S店缺少自己的管理软件,对<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">整车销售、维修产值、客户现状、潜在客户</strong>等这些关系到企业竞争力和利润的重要数据,都缺少科学专业的统计和分析。当大环境不景气时,这些将成为企业能否盈利,甚至生存的关键。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在东江汽车看来,<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">每个行业、每个企业都是从早期的粗放式管理向后期的精细化运营不断升级。</strong>企业只有紧跟这种发展趋势,才不会被市场所淘汰。数字化时代的管理模式有更高的优化空间,通过对企业数据加以分析,从而提升运营效率,反哺业务,这已成为东江内部的共识。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“如今大数据时代,数据对于企业的重要性不言而喻,面对前所未有的大环境变化与压力,大家都在苦恼怎么办时,</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">我们启动了关键性的战略方向调整,聚焦数字化的转型</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">更加坚信汽车经销商用自己的系统,</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">管理</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">自己的客户,是企业发展的关键,这也是数字化转型对汽车4s行业最大的价值所在。</strong>”东江汽车信息化负责人毛世波向我们介绍到。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/07/BC/CvYhHV_YV02AKQ3gAAwYoxMp1Dg442.jpg" _src="http://www.cargeer.com/group2/M00/07/BC/CvYhHV_YV02AKQ3gAAwYoxMp1Dg442.jpg"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">经销商内部管控之困</strong></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">下定决心进行整个集团的数字化转型,是因为东江汽车深刻感受到,业务发展受到的阻力越来越大。<br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为经营着近十个品牌,在不同地区拥有二十余家门店的经销商集团,东江汽车内部要同时应用多种DMS系统、营销系统和管理系统。</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">这些系统都是单点建设,统计口径不一致,数据汇总靠人工</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,导致集团内部各门店、各部门之间产生大量数据孤岛,无法实现业务协同。这不仅使得内部管理成本大幅上升,更严重影响业务规模的扩大和经营效率的提升。</span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section data-tools="135编辑器" data-id="100777" style="max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-brushtype="text" style="padding: 4px 1em; max-width: 100%; box-sizing: border-box; font-size: 15px; letter-spacing: 1.5px; color: rgb(24, 112, 190); font-weight: bold; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">发展阻力</span></section></section></section></section><section data-tools="135编辑器" data-id="100777" style="max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-right: 16px; margin-left: 16px; padding-right: 14px; padding-bottom: 4px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: flex; flex-direction: column; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 7px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); display: flex; justify-content: flex-start; overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="max-width: 100%; display: flex; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -5px; margin-left: 6px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; transform: rotate(0deg); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin-right: -8px; max-width: 100%; flex: 1 1 0%; text-align: center; background-color: rgb(246, 249, 253); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section data-autoskip="1" style="padding: 1em 1.4em 1em 1em; max-width: 100%; text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: rgb(24, 112, 190); box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">1.</span>缺乏沟通桥梁:</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">顾问与客户的沟通,主要是微信聊天的形式,缺少官方链接与平台,无法提供专业的营销、服务体验; </span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">2.DMS支撑有限:</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">主要用于品牌内部管理,对市场营销方面支撑较弱;</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">3.业务数据不互通:</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">销售、售后、市场等环节数据割裂,售后无法完全掌握车辆精品、延保等信息,增加管理负担;</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">4.审批繁琐:</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">以传统纸质单据为主,对审批效率、后期复核、统计分析等造成极大不便;</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">5.内部竞争</strong>:<span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">没有统一的客档管理,客户信息重复记录,门店间盲目追求成单率,损失集团利益;</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">6.数据处理滞后:</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">业务数据的获取、加工、传递、分析均为手工处理,漏洞多,难以与财务对接<span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span></span></p></section></section><section style="margin-top: -8px; margin-right: -4px; margin-bottom: -5px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section><section style="margin-top: 5px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section data-tools="135编辑器" data-id="100777" style="max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何通过统一的标准,真实记录业务数据,打通业财对接渠道,实现对内全面管控、防范风险、智慧决策,对外精细运营、赋能营销、互联互通,成为东江汽车的迫切需求。</span></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">数字化转型思路:业财一体化</strong></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过多方考察与对比,东江汽车最终选择与金蝶车商悦合作,</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">共同打造全新的数字化管理平台</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。这不仅是因为车商悦十几年来,在汽车经销商领域累积了丰富的成功案例与经验,更是对车商悦数字化转型方案思路与理念的认同。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p></p><section data-tools="135编辑器" data-id="100777" style="max-width: 100%; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-brushtype="text" style="padding: 4px 1em; max-width: 100%; box-sizing: border-box; font-size: 15px; letter-spacing: 1.5px; color: rgb(24, 112, 190); font-weight: bold; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">解决思路</span></section></section></section></section><section data-tools="135编辑器" data-id="100777" style="max-width: 100%; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-right: 16px; margin-left: 16px; padding-right: 14px; padding-bottom: 4px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: flex; flex-direction: column; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 7px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); display: flex; justify-content: flex-start; overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="max-width: 100%; display: flex; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -5px; margin-left: 6px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; transform: rotate(0deg); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="margin-right: -8px; max-width: 100%; flex: 1 1 0%; text-align: center; background-color: rgb(246, 249, 253); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section data-autoskip="1" style="padding: 1em 1.4em 1em 1em; max-width: 100%; text-align: justify; line-height: 1.75em; letter-spacing: 1.5px; font-size: 14px; color: rgb(24, 112, 190); box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">1.</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造一体化集成的业务管理系统,</span></strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">整合业务流程上下游,统一不同品牌间的数据口径,制定集团信息标准,实现数据共享与资源整合,提升运营效率;</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important;">2.统一客户档案管理,</span><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">归集客户信息,输出客户画像。</span><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">在数字化营销平台的基础上,赋能业务端实现精细化运营,提升客户服务体验,构建客户经营新生态;</span></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></strong></p><p style="margin-top: 0px; margin-bottom: 10px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">3.建立业财一体化平台,</strong><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">让财务核算不仅从粗放到精细,降低运营成本,更可以反向追查业务流程,提供实时风险预警,支撑集团决策与管控。</span><span style="max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p></section></section><section style="margin-top: -8px; margin-right: -4px; margin-bottom: -5px; max-width: 100%; box-sizing: border-box; width: 1px; background-color: rgb(55, 131, 199); flex-shrink: 0; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 1px; height: 1px; overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section><section style="margin-top: 5px; margin-left: 6px; max-width: 100%; height: 1px; background-color: rgb(55, 131, 199); overflow: hidden; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section data-tools="135编辑器" data-id="100777" style="max-width: 100%; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; caret-color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-left: 10px; max-width: 100%; display: flex; justify-content: flex-start; align-items: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; width: 10px; height: 10px; background-color: rgb(55, 131, 199); overflow: hidden; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; white-space: normal; min-height: 1em; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">随着车商悦数字化系统投入使用,东江汽车各业务环节都发生了巨大的变化。</span></section><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">在门店端,</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">相比于厂家DMS系统,车商悦系统可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地掌控库存</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,特别是同品牌有多家店时,可以更好的优化库存结构;可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地打通信息流</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,让订单转交财务后,财务人员能够全面核查业务信息;可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地支持销售工作</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,潜客系统支持网销、进店等多种渠道;可以</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更好地落实业绩管理</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,店总与主管对顾问的历史工作量和完成情况一目了然,及时掌握变动。</span><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/2B/8F/CvYhHV_YV2qAJyALABmHd8bY27A328.jpg" _src="http://www.cargeer.com/group1/M00/2B/8F/CvYhHV_YV2qAJyALABmHd8bY27A328.jpg"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: center; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">图片来源:</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">嘉兴东江吉利4S店</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">在集团层面,</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">原来的月度报表,数据来源和维度比较繁杂,加之是手工录入,从门店数据到集团数据,从业务数据到财务数据,汇总所需的时间要按天计算,对内管控的效率和力度很受限制。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如今,通过车商悦,各店端的财务数据和业务数据相互打通,总部不仅可以实时查看,<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">汇总报表的时间更是</strong></span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">缩减到20分钟</span></strong></span><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,时效和管控都有非常明显的改进。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">有了自己的数字化管理系统,东江汽车不仅可以<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">及时监督业务和财务数据</strong>,发现潜藏的问题与隐患;各门店还能更直观地查看业务进度与指标,横向对比业绩和客户服务质量;</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">此外,财务也依托系统,从收支型财务转变到核算型财务,甚至升级为管理型财务,</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">管理职能也随之发生改变,提高管理效率。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“根据集团的实际需求,我们</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">重新定义了部分取值,让数据更为我们所用</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">让风险降低,让流程更加规范,让管理层的决策更好的适应市场。</strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”毛世波介绍到。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/07/BC/CvYhq1_YV5KAXxwhAA1kNjG_LkM230.jpg" _src="http://www.cargeer.com/group2/M00/07/BC/CvYhq1_YV5KAXxwhAA1kNjG_LkM230.jpg"/></section><p></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">在对外经营上</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,东江汽车也有意想不到的收获。毛利指标是汽车经销商很重视的,它分为一级毛利、二级毛利和三级毛利。手工做账时一级毛利可以很直观,而面对多店的三级毛利时,手工汇总的数据就难以精确和同步。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“通过车商悦系统,<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">我们</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">发现精品装潢全车贴膜的三级毛利,在不同的店端成绩有很大差距。</strong><span style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span>数据的对比结果表明,这个板块的业绩有很大的提升空间!</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span>对此,我们推行了“膜升级”专项活动,设立5个装潢中心,对业务进行重抓。目前为止,集团业绩提升了60%,单车膜的销售单价提升到1200元。<span style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span>毛世波欣慰地回想到。<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">这是数据反哺业务的一个很好的体现。</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></strong></span></p><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/2B/95/CvYhq1_YV7eAc0UaAAQpKWCur1M395.jpg" _src="http://www.cargeer.com/group1/M00/2B/95/CvYhq1_YV7eAc0UaAAQpKWCur1M395.jpg"/></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 36px; color: rgb(61, 61, 61); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(61, 61, 61); font-size: 20px; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">未来的更高期望:深入挖掘客户需求</strong></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><p></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">不断创新是东江汽车的经营理念,也是融进东江人骨子里的企业精神。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为集团的核心管理者之一,</span><strong style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(51, 161, 219); box-sizing: border-box !important; overflow-wrap: break-word !important;">李国贞对未来的数字化建设提出了更高的期许:</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">有两个方向可以改进,</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一是</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">进</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一步</span><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">推动集团数据分析和汇总的精细化,智能化。</span></strong><span style="max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">当车一入店时,我们的一线销售就能收到到客户的基本购车信息和消费情况。<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">二是着眼于客户,对客户特征、潜在需求,关系维护能更个性化的分析。”</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何帮助经销商更好地服务客户,用数据创造价值,这也是车商悦正在探索的方向。</span><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在即将推出的全新SCRM平台中,车商悦希望<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">以多元化营销与服务为触点,以数据分析为核心,以会员积分体系为支撑,以智慧营销与精细运营为目标,</strong>赋能车商建设数字化营销体系,实现客户全生命周期的综合管理。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">数字化转型已是行业的广泛共识,而树立用户服务的价值观,将成为市场竞争的下半场!</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p style="text-align: center; margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="font-size:14px">本期嘉宾谏言</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/2B/90/CvYhHV_YWLWAJabeAAmcDOEvTXg098.jpg" _src="http://www.cargeer.com/group1/M00/2B/90/CvYhHV_YWLWAJabeAAmcDOEvTXg098.jpg"/></span></p><p style="text-align: left; margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="font-family: sans-serif; font-size: 16px; white-space: nowrap; text-align: center;">李国贞——东江汽车董事长助理</strong></span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p><span style="white-space: nowrap;">对汽车企业而言,车商悦是个友好的伙伴。</span></p><p><span style="white-space: nowrap;">希望车商悦与我们一同跟进行业的发展,加快功能更新与创新。</span></p><p><span style="white-space: nowrap;"><br/></span></p><p><span style="white-space: nowrap;"><br/></span></p><p><span style="white-space: nowrap;"><img src="http://www.cargeer.com/group1/M00/2B/95/CvYhq1_YWcWAew0qAAysHVO1UX4256.jpg" _src="http://www.cargeer.com/group1/M00/2B/95/CvYhq1_YWcWAew0qAAysHVO1UX4256.jpg"/></span></p><p><strong style="white-space: nowrap;">毛世波——东江汽车运营中心总经理</strong><br/></p><p><span style="white-space: nowrap;"><br/></span></p><p><span style="white-space: nowrap;">金蝶车商悦软件开发能力强,能够以开放的态度去解决问题。</span></p><p style="margin: 0px 8px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></p><p><br/></p>

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