<section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">自1999年广汽本田成立国内第一家4S店以来，中国汽车4S经营模式已经走过了20个春秋。从最初的快速增长到如今的销量下滑，汽车经销商之间的竞争日趋激烈，加上市场集聚效应凸显，集团经销商销量占比逐步扩大，品牌优势更加突出。多重因素，都使得中小型汽车经销商的处境尤为艰难，一方面没有足够的规模效益应对大环境的冲击，另一方面又受到大集团带来的市场竞争压力，在这种情况下，唯有转变经营思路、修炼内功、强化实力，才能在这场寒冬中得以生存，走出一条适合自己的发展路径。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">海阳市海嘉汽车城有限公司（以下简称“海嘉”）就是这样一位在逆市中奋勇突破的前行者。海嘉成立于1985年，经过30多年的发展，现已覆盖整车销售、售后维修、汽车检测、二手车置换、代理保险、汽车装潢、上牌年检等业务板块，经营上汽大众、北京现代、长城、长安四大汽车品牌，拥有四家4S店和一个综合品牌展厅，年营业收入超亿元，是烟台海阳市最早和最大的汽车经销企业。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.5666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/372d3320ce761a9bc3e58c17dc1e23d4-sz_297564.jpg?x-oss-process=style/xmorient"/></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">作为一家四线城市的小型经销商企业，海嘉原有的管理模式相对比较传统、粗放：管理分析的数据来源主要是厂家DMS系统，财务单据依靠手工填报，准确性和真实性难以保证，且统计全盘数据费时费力，无法实时了解业务情况……随着市场竞争的不断加剧，海嘉不得不重视并开始解决内部管理问题，以转型求发展。2018年初，海嘉开始借助数字化工具对业务流程进行了重组优化，通过接入车商悦和金蝶云系统，打通业务与财务之间的数据共享，实现信息管理的一体化建设，完成了从粗放式到精细化管理的转变。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">01</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">强化资金管理</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">由于过去采用的是手工记账，想反查资金来源非常复杂、效率低下。在运用车商悦系统后，企业资金来向可追溯到源头，再结合金蝶云，管理层能清晰的掌握资金的来龙去脉，资金风险得以降低，企业的资金利用率也得到提高。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">02</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">业财数据一体</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">过去，业务部门和财务部门之间相互独立、口径不同，财务提供数据的真实性和准确性可能会受到业务端的质疑。现在通过车商悦系统，业务、财务数据在同一平台上抓取，提高了上报数据的准确性，出现问题时也可以快速定位，大大提高财务人员工作效率。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">03</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">精细库存管理</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">以前海嘉整车入库、整车出库等都是手工记帐，难以保证及时入账；配件出入库业务量大，一般是只记总帐，财务上没有单独的明细记录，只能借助厂家的DMS系统查看数据。而现在，依靠车商悦系统对业务流程的实时动态监控，财务管理不再仅限于事后核算，而是可以在业务流程中加强管控，及时发现配件库存过高、商品车库龄长、销售环节呆账等问题，提前规避风险并解决问题。当精细化管理达到一定程度后，不仅可以提高库存周转率，减少资金的占用成本，也避免了一些不规范的人为操作，管控能力大大加强。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 0.55em; margin-bottom: 0.55em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="line-height: 2.16em; width: 2em; height: 1em; padding-left: 0.5em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="clear: none; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">04</p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important; box-sizing: border-box; height: 0px;"></section></section><section style="float: left; padding: 0.2em 0.3em; margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="padding-right: 5px; padding-left: 1.5em; margin-left: 2px; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">规范业务流程</strong></p></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">过去，海嘉的前端销售会给客户赠送一些保养套餐券，但这些套餐券没有相关的项目和配件明细，售后部门也很难及时了解送券的情况。业务流程不规范、跨部门的信息传递滞后，使得公司管理层很难掌握套餐券的使用进展。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">现在借助车商悦，海嘉对赠送套餐券的业务流程进行重新梳理，操作上进行了四步规范，让系统取代人工，加速售前售后之间的信息传递，实现了内部管理的优化。</p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; color: rgb(51, 51, 51); font-size: 15px; letter-spacing: 2px; text-align: justify; white-space: normal; position: static; box-sizing: border-box;"><section style="padding: 10px; display: inline-block; width: 460px; border: 1px solid rgb(95, 156, 239); box-shadow: rgb(204, 204, 204) 3px 3px 4px; box-sizing: border-box;"><section powered-by="xiumi.us" style="box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">规范1：</strong>售后前台制定套餐项目和配件明细。</p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">规范2：</strong>销售订单绑定套餐，同时加载到客档。</p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">规范3：</strong>客户进店使用套餐时，维修开单可以直接从客档调出客户套餐。</p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">规范4：</strong>客档实时记录套餐的购买次数、使用次数、剩余次数。</p></section></section></section><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p><p></p><section powered-by="xiumi.us" style="color: rgb(51, 51, 51); font-size: 15px; letter-spacing: 2px; text-align: justify; white-space: normal; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section powered-by="xiumi.us" style="margin-top: 0.55em; margin-bottom: 0.55em; color: rgb(51, 51, 51); font-size: 15px; letter-spacing: 2px; text-align: justify; white-space: normal; position: static; box-sizing: border-box;"><section style="display: inline-block; text-align: left; box-sizing: border-box;"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: top; width: 2em; height: 2.16em; border-bottom-left-radius: 0.4em; border-top-left-radius: 0.4em; background-color: rgb(95, 156, 239); box-sizing: border-box;"><section style="padding-left: 0.5em; line-height: 2.16em; width: 2em; height: 1em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; clear: none; box-sizing: border-box;">05 </p></section></section><section style="display: inline-block; vertical-align: top; width: 0px; border-left: 0.5em solid rgb(95, 156, 239); box-sizing: border-box; height: 0px; border-top: 1.08em solid transparent !important; border-bottom: 1.08em solid transparent !important;"></section></section><section style="margin-top: -2.11111em; margin-bottom: 0.1em; margin-left: 1em; padding: 0.2em 0.3em; float: left; border: 1px solid rgb(95, 156, 239); border-radius: 0.4em; box-sizing: border-box;"><section style="margin-left: 2px; padding-right: 5px; padding-left: 1.5em; float: left; display: inline-block; vertical-align: top; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">数据赋能决策</strong></p></section></section></section></section><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">以往查看经营数据，需要各店分别上报统一汇总，时间跨度长，错误率高，且缺少与数据相对应的明细化记载，集团管理层很难准确了解企业的经营状况。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦系统通过对信息格式的规范化、传递渠道的固定化以及预警提醒功能，让海嘉各门店管理者可以随时查看收入、毛利、销量、库存、在修件、保险理培等数据，及时掌握自身业务目标达成进度。同时海嘉的管理层也可以借助多维度的汇总表和分析表，实时掌握全公司的各项经营数据，并进行及时处理与分析，从而更好地做出决策判断。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span></section><section style="clear: both; box-sizing: border-box; height: 0px;"></section><section style="margin-top: 3px; box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; border: 1px solid rgb(95, 156, 239); float: left; box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span> </section><section style="clear: both; box-sizing: border-box; height: 0px;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦系统上线的这一年多以来，海嘉的数字化转型取得了显著成效，基本实现了流程优化、管控加强、效率提升的战略目标，进一步夯实了海嘉在本地汽车经销行业的领军地位，在车市寒冬中持续稳步前进。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box; width: 7em; height: 7em; display: inline-block; vertical-align: bottom; border-radius: 100%; border-width: 5px; border-style: solid; float: left; margin-right: 5px; box-shadow: rgba(1, 169, 216, 0.3) 1px 1px 2px; border-color: white; background-position: center center; background-repeat: no-repeat; background-size: cover; overflow: hidden; background-image: url("https://img.xiumi.us/xmi/ua/25Cws/i/3b2ea218f2f8e3591c7bba09957f0510-sz_360006.jpg?x-oss-process=style/xmorient");"><section style="height: 100%; overflow: hidden; line-height: 0; vertical-align: middle; max-width: 100%; box-sizing: border-box;"><img style="width: 100%; height: 100%; opacity: 0; box-sizing: border-box;" data-ratio="1" data-w="1080" _width="100%" src="https://img.xiumi.us/xmi/ua/25Cws/i/3b2ea218f2f8e3591c7bba09957f0510-sz_360006.jpg?x-oss-process=style/xmorient"/></section></section><section style="border-color: white; background-color: rgba(202, 206, 211, 0.23); padding-left: 10px; padding-right: 10px; padding-bottom: 10px; margin-left: 3.5em; border-style: dotted; border-width: 1px; border-radius: 0.3em; box-shadow: rgb(0, 0, 0) 0px 0px 0px; box-sizing: border-box;"><section style="padding-top: 15px; padding-bottom: 15px; margin-top: 2em; color: rgb(76, 76, 76); font-size: 14px; box-sizing: border-box;" powered-by="xiumi.us"><p style="clear: none; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">“有金蝶车商悦系统和车商悦技术人员的大力支持作为基石，有公司管理者坚定数字化转型的决心和全体员工的共同努力，海嘉数字化转型成功驱动了内部管理的提升，和自身竞争力的增强。希望车商悦系统能为我们的持续发展不断赋能！”</p><p style="text-align: right; clear: none; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="box-sizing: border-box;"><strong style="box-sizing: border-box;">——海嘉运营总监 弭纯丽</strong></span></p></section></section></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section>