集客成本居高不下?4S店数字化营销升级三步走

集客成本居高不下?4S店数字化营销升级三步走

<p><br/></p><p><br/></p><p><br/></p><p><br/></p><p><br/></p><section style="margin-right: 8px; margin-left: 8px; max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 务 车 商,悦 享 云 端 · </span></section><p></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 5px; margin-left: 8px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/37/51/CvYhHWEUw2CANKxNABR9EHz1A1w701.png" _src="http://www.cargeer.com/group1/M00/37/51/CvYhHWEUw2CANKxNABR9EHz1A1w701.png"/></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); letter-spacing: 0.544px; text-align: justify; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">随着汽车保有量的不断增加,新能源汽车渗透率的不断提升,服务车主所创造的价值比例将持续提高。我们需要考虑,未来如何适应车主对售后服务、保障、二手车交易的更高要求。</span></p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); letter-spacing: 0.544px; text-align: justify; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; overflow-wrap: break-word !important;"><section style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">封面来源 </strong>| Pexels</section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; max-width: 100%; box-sizing: border-box; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悦悦</span></section></section><section style="margin: 0pt 8px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0pt 8px 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2021年以来,局部疫情反复、芯片供给不足、原材料价格上涨,经销商的经营面临诸多的不确定性。从中国汽车流通协会发布的“2021年上半年全国汽车经销商生存状况”的数据看,上半年亏损的经销商比例有所下降,占比达30.4%,其中<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">获客成本高成为影响经销商发展的主要原因。</strong>受到内外环境的双重影响,经销商面临营销困境,同时也面临较大的生存竞争压力!</span></section><section style="margin: 0pt 8px 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">用户争夺日益激烈</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(0, 82, 217); font-family: PingFangSC-Light, NotoSansSC-Light, -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,</span></strong></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一方面,随着互联网技术的发展成熟,线上消费常态化;另一方面,传统经销商门店引流乏力,用户分层不精细,持续拉新却难以留下高价值用户;业务流程数字化程度低,导致服务效率不高,用户体验差;基盘客户流失,缺少有效的留存工具。车商的营销策略屡屡受阻,传统的经营模式难以适应当下营销需求,<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">获客、运营、管理需要新的解决方案。</strong></span></section><section style="margin: 0pt 8px 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">在数字化转型的浪潮之下,汽车行业正向着以“用户为中心”的平台营销体系转变。</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">近两</span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">年以特斯拉为代表的新能源汽车,和以蔚来、小鹏为代表的造车新势力,正迅速崛起。他们从渠道形态和商业模式开始变革,同时还形成了以汽车电商、大数据赋能为代表的新零售模式。此外,华为与汽车品牌赛力斯合作,在华为旗舰店售卖赛力斯华为智选新车,也是一个创新示范。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">数字时代连接的便利性,使消费场景更趋多元化、碎片化,流量价值凸显。</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">从华为门店数字化转型的相关数据看,通过智能导购自助完成的门店业务占48.3%,粉丝转会员转换率达74%,门店业务会员消费占比达46%。汽车经销商如何把握好时代机遇,利用数字化技术,构建以个体消费者为核心的全生命周服务体系,打造车商经营的核心竞争力,成为当下数字化转型的关注点。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶车商悦SCRM营销解决方案,帮助4S店实现战略升级三步走。</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin: 0pt 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0pt 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135编辑器" data-id="105274" style="max-width: 100%; color: rgb(51, 51, 51); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -4px; max-width: 100%; box-sizing: border-box; width: 18px; height: 3px; background-color: rgb(11, 121, 255); overflow: hidden; transform: rotate(0deg); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="padding: 7px 25px; max-width: 100%; box-sizing: border-box; background-color: rgb(246, 249, 253); border-width: 1px; border-style: solid; border-color: rgb(91, 165, 255); overflow-wrap: break-word !important;"><section data-brushtype="text" hm_fix="323:394" style="max-width: 100%; font-size: 16px; letter-spacing: 1.5px; color: rgb(11, 121, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">从“产品思维”到“用户思维”</section></section><section style="max-width: 100%; display: flex; justify-content: flex-end; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -8px; max-width: 100%; box-sizing: border-box; width: 7px; height: 7px; background-color: rgb(11, 121, 255); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">第一步,在思维</span><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">模式<span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">层面,完成“产品思维”到“用户思维”的转变。</span></span></strong><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">产品思维强调产品功能,用户思维主要强调用户能得到什么样的服务,解决什么样的需求。</span><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">以用户思维的方式来经营客户,</span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">车商需要在数字化转型规划阶段,就建立覆盖用户全生命周期的数字营销体系。</strong><span style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">用数据赋能服务,跟进用户全旅程,洞察用户真需求,如增值、换购、转介绍等,以便提供更及时、更高品质的服务。</span></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在汽车存量市场下,以“车企为中心”产业链模式,正在向以“客户为中心”的平台运营模式过渡,思维的转变是4S店发展的前提。 </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/37/57/CvYhq2EUwx6AO0PbAADMHVGTCmU086.png" _src="http://www.cargeer.com/group1/M00/37/57/CvYhq2EUwx6AO0PbAADMHVGTCmU086.png"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><p></p><h2 data-foldable-wrapper="" style="margin-top: 0pt; margin-bottom: 0pt; font-weight: 400; font-size: 11pt; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0pt 16px; max-width: 100%; letter-spacing: 0.544px; line-height: 1.7; font-size: 11pt; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135编辑器" data-id="105274" style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -4px; max-width: 100%; box-sizing: border-box; width: 18px; height: 3px; background-color: rgb(11, 121, 255); overflow: hidden; transform: rotate(0deg); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="padding: 7px 25px; max-width: 100%; box-sizing: border-box; background-color: rgb(246, 249, 253); border-width: 1px; border-style: solid; border-color: rgb(91, 165, 255); overflow-wrap: break-word !important;"><section data-brushtype="text" hm_fix="323:394" style="max-width: 100%; font-size: 16px; letter-spacing: 1.5px; color: rgb(11, 121, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">从业务管控到营销赋能</section></section><section style="max-width: 100%; display: flex; justify-content: flex-end; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -8px; max-width: 100%; box-sizing: border-box; width: 7px; height: 7px; background-color: rgb(11, 121, 255); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">第二步,在技术实现层面,不能仅停留在个别工具的应用上,更要重视整体数字化平台的搭建。</span></strong>车商要重视完整的数字化系统建设,打破不同业务之间的数据孤岛,让信息伴随用户的需求,在企业内部高效流转。单个工具的应用,对用户消费的全生命周期来说是断层的,数据难以发挥真正的效能。<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">数字化转型的目的</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">不仅是为了</strong><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">提升企业内部管理能力</strong>,<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">更要能支撑用户的全生命周期、全旅程的优质服务体验</strong>,让企业更了解用户,让用户更信任企业。</span></section></h2><p></p><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在业务端,</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过车商悦ERP管理系统,规范各门店业务流程标准,从<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">意向管理、整车管理</strong>,到<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">售后维修管理、库存管理、二手车管理</strong>等业务流程,提升集团管控能力和运营效率,形成统一的数据中心。同时,为用户全生命周期的服务提供有效的数据支撑。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在营销端,</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过SCRM营销系统,构建用户私域流量池,服务用户的全生命周期,从<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">流量收集、客户洞察、线索输出、</strong>到<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">客户联系、服务优化、提高粘性</strong>等方面,提升用户的消费体验。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过打破各部门、各业务环节的数据壁垒,形成总部-门店-客户三位一体的经营体系,实现营销与服务、业务与财务、运营与管控的有机整合。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/08/8C/CvYhq2EUw36AQkUnAAOaXTJzaGY322.png" _src="http://www.cargeer.com/group2/M00/08/8C/CvYhq2EUw36AQkUnAAOaXTJzaGY322.png"/></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: 2; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(178, 178, 178); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"> </span>金蝶车商悦ERP业务系统+SCRM营销系统 </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; color: rgb(178, 178, 178); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">运营私域流量,将流量变为“留”量。</span></strong>如果说,公域流量获取成本过高,那通过建立自主的私域流量池,对用户全生命周期进行深度洞察,以更低成本的运营方式,提升企业的主动服务能力,全面优化用户的消费体验,不失为一个更有市场竞争力和长期价值的选择。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">企业微信是企业开展私域运营,承接全渠道用户,进行精细化运营的关键节点。</span></strong>用户扫描渠道码,成功添加企业微信;线索分发到服务顾问,顾问了解用户需求,提供基础服务,并进行初步的标签分类,推荐用户进入企微社群;通过整合线上线下各渠道数据,对用户群进行精准分层运营;通过打通ERP和SCRM系统数据,顾问可在企业微信侧边栏获得聊天用户的画像,了解车主的用车偏好、消费习惯等特点,提升沟通效率,加快响应速度。 </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">企业微信不仅是一个私域运营的工具,更是一个开放的生态,凭借与SCRM的深度结合,为车企带来更丰富的集成服务。</span></section><section style="text-align: center; margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/08/8C/CvYhq2EUw5GANgX6AAHWxpfuiqg461.png" _src="http://www.cargeer.com/group2/M00/08/8C/CvYhq2EUw5GANgX6AAHWxpfuiqg461.png"/></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: 2; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(178, 178, 178); overflow-wrap: break-word !important;"> 企业微信——运营工具化、移动化、数据化、集成化</span></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; padding-right: 12px; padding-left: 12px; max-width: 100%; box-sizing: border-box; white-space: normal; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: center; line-height: 2; overflow-wrap: break-word !important;"><span style="max-width: 100%; box-sizing: border-box; color: rgb(178, 178, 178); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">微信公众号和小程序是链接用户、提供及时便利服务的重要渠道。</span></strong></span><span style="max-width: 100%; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">随着线上消费场景的普及,越来越多的用户,倾向于先线上了解汽车信息(汽车性能/ 内饰的全方位深度展示/服务套餐),再到线下门店体验。微信公众号和小程序贴近日常生活习惯,凭借高活跃度和渗透率,成为提供用户服务的最佳平台。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用户通过关注门店微信公众号,可以自助浏览新车介绍和资讯,进行在线询价与沟通;通过完成车主认证,可在线预约维修保养,并对顾问进行服务评价;车主可自主在商城进行积分支付、兑换、储值;在业务的关键节点,还能接收重要的消息提醒等。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信公众号等线上渠道,增加了经销商与潜客互动的机会,充分满足了老客户的服务需求,降低用户的购买门槛。同时,也要求经销商珍惜每一次与客户直接接触的机会,以更优质的服务体验,推动潜在用户做出购买决策。</span></section><section style="text-align: center; margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/37/51/CvYhHWEUw6yAFOLtAAZTNFjTBXs938.png" _src="http://www.cargeer.com/group1/M00/37/51/CvYhHWEUw6yAFOLtAAZTNFjTBXs938.png"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(178, 178, 178); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">远通集团微信公众号界面</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin: 0pt 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 1.7; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135编辑器" data-id="105274" style="max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 10px 16px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="max-width: 100%; display: inline-block; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -4px; max-width: 100%; box-sizing: border-box; width: 18px; height: 3px; background-color: rgb(11, 121, 255); overflow: hidden; transform: rotate(0deg); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="padding: 7px 25px; max-width: 100%; box-sizing: border-box; background-color: rgb(246, 249, 253); border-width: 1px; border-style: solid; border-color: rgb(91, 165, 255); overflow-wrap: break-word !important;"><section data-brushtype="text" hm_fix="323:394" style="max-width: 100%; font-size: 16px; letter-spacing: 1.5px; color: rgb(11, 121, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">从理论指引到实践案例</section></section><section style="max-width: 100%; display: flex; justify-content: flex-end; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -8px; max-width: 100%; box-sizing: border-box; width: 7px; height: 7px; background-color: rgb(11, 121, 255); overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section></section></section></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">最后,在实践层面,可以借鉴更多成功的创新尝试,助力自身完善的转型规划,建立牢固的数字底座。</span></strong></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></span><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">东莞美东集团,</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">整体数字化平台</strong>的建设,不仅构建了统一的信息共享与系统集成平台,提高了集团总部管控力度,实现了集团总部与下属55家门店之间的信息沟通和共享,解决了门店分散、数据割裂、不易管理的难题。更借助高效的数字营销、线索跟进及供应链管理,实现存货周转上的精细化运营,平均存货周转天数仅为28天,大大超出行业整体水平。</span><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(73, 73, 73); font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p line="SGwK" style="margin-top: 0pt; max-width: 100%; clear: both; min-height: 1em; font-size: 11pt; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">山东远通集团</span></strong><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,依靠<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">线上服务系统</strong>的支撑,深度经营自己的会员体系,不仅让70多万车主可以在线查看卡券和交易记录、预约维修和保养、购买优惠套餐,还可以通过在线商城,让车主以优惠的价格购买多重类别的商品,享受多维度的服务体验,仅红酒类交易额就突破2000万。</span></p></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">厦门信达国贸集团</strong>,门店营销活动都是借助<strong style="max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">客户标签</strong>体系,为特定人群精准推送,一小时内报名率就超过10%,且8成的客户表示会进行增购。疫情之后,信达国贸更是将在线直播和数字营销充分结合,单场直播的回厂转化率接近20%。</span></section><section style="text-align: center; margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/37/57/CvYhq2EUw7-AVcZdAAZTNFjTBXs036.png" _src="http://www.cargeer.com/group1/M00/37/57/CvYhq2EUw7-AVcZdAAZTNFjTBXs036.png"/></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(178, 178, 178); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">信达国贸二手车直播</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">随着汽车保有量的不断增加,新能源汽车渗透率的不断提升,服务车主所创造的价值比例将持续提高,这也需要我们不断思考,未来如何满足车主在选车、购车、用车、换车等业务场景中提出的更高要求。</span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-top: 0pt; margin-bottom: 5px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: justify; white-space: normal; font-size: 11pt; color: rgb(73, 73, 73); line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">14年来,金蝶车商悦在汽车行业的数字化领域一路奋进,<span style="max-width: 100%; color: rgb(98, 99, 102); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;">以技术创新为突破,持续为全国5000+门店提供服务。</span></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">面对车主的消费升级,</span></strong></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 96, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">金蝶车商悦的汽车经销商数字化解决方案也将不断进化和迭代</span></strong></span><span style="max-width: 100%; color: rgb(63, 63, 63); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,通过数字化平台和移动互联网,助力车商与用户建立有效连接,打造私域流量池,实现用户全生命周期价值的最大化,赋能汽车流通行业的数字化转型升级。</span></section><p></p><p><br/></p>

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