乘云而上丨顺达尔集团数字化升级之旅!

乘云而上丨顺达尔集团数字化升级之旅!

<section style="outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; color: rgb(34, 34, 34); text-align: center; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 务 车 商,悦 享 云 端 · </span><br style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><p><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 14.6667px; font-size: 11pt; color: rgb(73, 73, 73); text-align: center; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span line-inline="jEsL" ql-global="true" style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; white-space: normal; text-align: center; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img 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!important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">河南地区汽车经销商众多,竞争激烈。</span><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">一方面,大家在不断降低成交价以提高竞争力;</span><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">另一方面,则承担着更大的库存压力。</span><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">企业在寻求精细化管理措施以降本增效、优化客户服务以留住现有客户、不断强化风险防范和管控以确保可持续发展!</span><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><br style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(34, 34, 34); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-color: rgb(69, 85, 141); height: 3px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">封面来源 </strong>| 顺达尔集团</section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悦悦</span></section></section></p><p style="margin-top: 0px; margin-bottom: 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"></p><p><section style="margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgba(0, 0, 0, 0.9); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 17px; letter-spacing: 0.544px; text-align: justify; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><h1 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 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data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; 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overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">顺达尔简</span></strong></span></strong></span></strong></strong></span></span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; font-size: 16px; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">介</span></strong></span></strong></span></strong></strong></span></span></span></p></h1><p ql-global-para="true" line="RvzP" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经三十余年的发展,</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团,经营着</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一汽丰田、领克、长安福特、江铃福特</span></strong></strong></span></span></span></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">等国内外知名品牌。</span></p><p ql-global-para="true" line="lQC5" ql-global="true" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p ql-global-para="true" line="A0Je" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">,202</span></strong></strong></span></span></span></span></span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">0年顺达尔集团全面替换为车商云SaaS系统</span></strong></strong></span></span></span></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">,为集团的持续快速发展注入了强大动力!</span></p><p ql-global-para="true" line="68XY" ql-global="true" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><p ql-global-para="true" line="bLQJ" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">十余年的数字化建设历程,让顺达尔集</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">团深刻认识到</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">流程管理与数据应用</span></strong></strong></span></span></span></span></span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">的重要</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了</span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">顺达尔集团总经理周洁</span></strong><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/03/83/CvZIUmR4VyiAMh-qAAWbXSIru7w710.jpg" _src="http://www.cargeer.com/group2/M00/03/83/CvZIUmR4VyiAMh-qAAWbXSIru7w710.jpg"/></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">南阳顺达尔</span></p><p ql-global-para="true" line="bLQJ" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p ql-global-para="true" line="lKoG" ql-global="true" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></p><h1 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h1><h1 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</span></strong></span></strong></span></strong></strong></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">数字化建设的痛点</span></strong></span></strong></span></strong></strong></span></section><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 20px auto; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; width: 520px; height: 15px; border-radius: 25px; background: linear-gradient(to right, rgb(0, 128, 255), rgb(31, 129, 156)); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: -7px; padding-right: 7px; padding-left: 7px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-top: 15px; padding-bottom: 20px; outline: 0px; max-width: 100%; background-color: rgb(244, 248, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 15px; padding-left: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 10px 15px; outline: 0px; max-width: 100%; background-color: rgb(255, 255, 255); border-radius: 10px; letter-spacing: 1.5px; line-height: 1.75em; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; text-decoration-line: underline; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px; color: rgb(0, 128, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(0, 82, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></strong></span></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; text-decoration-line: underline; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px; color: rgb(0, 128, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(0, 82, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">车商悦:<span style="outline: 0px; max-width: 100%; font-size: 14px; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px; color: rgb(0, 128, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(0, 82, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">全面</strong></span></strong></span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; font-size: 14px; letter-spacing: 1.5px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px; color: rgb(0, 128, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(0, 82, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">更换业务系统是一个大工程,让你们下定决心的原因是什么?</strong></span></strong></span></span></strong></span></strong></span></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; text-shadow: none; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"东莞骏鸣简介"],[20,"\n","24:\"dMMw\"|32:1|7:3|direction:\"ltr\""],[20,"东莞市骏鸣汽车销售服务有限公司成立于2006,是东莞市第一批通过广汽丰田认证的4S经销商,也是广汽丰田2022年度十佳经销商及销量TOP20经销商。作为一家在汽车流通领域深耕17载的领航者,凭借优秀的专业服务和行业口碑,骏鸣已然成为东莞地区汽车行业的新标杆。"],[20,"\n","24:\"rMdB\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/2Qdz9CWNfNfYdBS8.jpg!thumbnail"},"29:0|30:0|3:\"4032\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2268\"|ori-width:\"4032\""],[20,"\n","24:\"AZ6S\"|7:3|direction:\"ltr\""],[20,"东莞骏鸣殊荣"],[20,"\n","24:\"u19K\"|7:1|direction:\"ltr\""],[20,"\n","24:\"1Nwk\"|7:3|direction:\"ltr\""],[20,"1市场环境变了,不能再靠天吃饭"],[20,"\n","24:\"IZcf\"|32:1|7:3|direction:\"ltr\""],[20,"随着汽车行业进入普及阶段,新能源汽车迅速发展,市场竞争日益激烈,车企、经销商面临的挑战变得越来越复杂多样,企业的容错率降低,降本增效成为企业生存与发展的关键。"],[20,"\n","24:\"Z9eh\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RT64\"|7:3|direction:\"ltr\""],[20,"车商悦:您有厂家DMS系统,为何还要上二套系统?","8:1"],[20,"\n","24:\"PIVb\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"首先,DMS主要是从厂家的角度进行管理,对于经销商内部的销售管理来说,它还是比较粗放的,企业的降本增效需要精细化管理,这就要求企业经营要数据化。其次,财务与业务的出发点和思维模式是不一样的,店总需要做的是在财务与业务中间找到平衡点,既能支持业务开展,又能防范财务风险。所以需要一套双方协同配合的系统作为数据来源,辅佐经营管理,促效率提升。"],[20,"\n","24:\"tbyB\"|7:3|direction:\"ltr\""],[20,"\n","24:\"9VYa\"|7:3|direction:\"ltr\""],[20,"车商悦:一般来说,这种价值都是没办法立刻体现出来的,那您是如何与投资人沟通,为门店采购系统呢?","8:1"],[20,"\n","24:\"2vyd\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"推行新系统需要一个契机,同时,也需要投资人的支持与认可。当然,观念的转变并不是一两句话能够说得清楚的,需要长时间的沟通。我不断与投资人交流想法,告诉他其他企业的数字化已经实现到什么程度,以及我们自身与其他企业的优势和劣势在哪里。"],[20,"\n","24:\"GqZf\"|7:3|direction:\"ltr\""],[20,"\n","24:\"yyel\"|7:3|direction:\"ltr\""],[20,"现在市场环境变化很快,业务也紧随而动,单纯的财务监督模式已经跟不上时代。我们需要告诉投资人,财务不仅是监管部门,更是一个查漏补缺的指导部门。我们可以通过将系统与业务逻辑相匹配,建立有效的业务和财务串联,实现业务全链条、全流程的数字化管理。这种模式可以统一标准、记录过程、节点审核,确保数据有源可循,且不能随意改变。"],[20,"\n","24:\"pItw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"hb1D\"|7:3|direction:\"ltr\""],[20,"此外,通过系统可对数据上查下查,业务和财务数据也可相互转化和查询,这种方式让财务前置,让财务人员有更多的时间参与到业务环节中来,提前防范内部风险。同时,我们也可以提高财务数据准确性,为管理者的决策提供支撑。"],[20,"\n","24:\"wZIm\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ZvBv\"|7:3|direction:\"ltr\""],[20,"通过兼顾财务安全性和业务及时性有效,我们做到了两全其美,既可以让投资人更放心,又能够保证业务经营的及时性。"],[20,"\n","24:\"jky7\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rBUP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"tYt5\"|7:3|direction:\"ltr\""],[20,"车商悦:选型的时候选择了金蝶车商悦,主要是看重哪些因素?","8:1"],[20,"\n","24:\"V0tV\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"首先,我们的目标是要选一个能实现业财一体化的平台,业务系统需要和财务系统相匹配,确保应收应付清晰准确,而这正是金蝶的优势。其次,流程审核符合权责发生制。另外当时同样在东莞的美东汽车选择车商悦,我们觉得这就很有代表性。"],[20,"\n","24:\"6PI1\"|7:3|direction:\"ltr\""],[20,"\n","24:\"P2Ii\"|7:3|direction:\"ltr\""],[20,"2精细化管理三大举措:业财一体、权责发生制、数据对标"],[20,"\n","24:\"FPKK\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:您认为业财一体化的管理模式,对财务人员有什么新的要求?"],[20,"\n","24:\"bo1J\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"为了实现业财一体,我们需要提高财务的颗粒度。过去,许多财务人员可能只做到二级科目就不再深入了,但现在情况不同了。随着业务量的发展,可能需要做到三级科目,甚至四级科目。即便你能手工完成做种精细化工作,但随着业务量增加,效率也跟不上。使用工具可以帮我们提高工作效率和准确性,这要求财务人员适应信息化的管理。"],[20,"\n","24:\"Z8vp\"|direction:\"ltr\""],[20,"\n","24:\"uDOk\"|direction:\"ltr\""],[20,"市场环境对财务的要求变高了,财务能力必须不断提升。财务人员需要学会看商务政策、市场变化和数据,从而做出正确的决策。财务部既是财务规范的监督者、又是业务部门的专业顾问、还是经营决策的辅助者。"],[20,"\n","24:\"FRpk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"otp9\"|32:4|7:3|direction:\"ltr\""],[20,"车商悦:为什么您认为4S店的管理要执行权责发生制?"],[20,"\n","24:\"GwRG\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"经营得好一定要遵循权责发生制,根据业务发生记录收入成本。传统的财务模式是按到账时间计算,只有开具发票才确认收入,预收和预付也不计入账面数据。这种模式可能导致当月业务经营状况与账面数据不一致,长此以往会导致市场节奏判断滞后、经营断层、效率低下和收益下降等连锁反应。"],[20,"\n","24:\"nyKP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"hY8K\"|7:3|direction:\"ltr\""],[20,"虽然车商云系统不能完全改变企业的财务体系,但它增加了一层权责发生制的管理模式。通过与金蝶云·星空财务系统相结合,财务人员可以根据凭证模板、会计科目和核算维度,将业务单据生成对应的凭证,再下推到金蝶云·星空总账,从而提高财务数据的准确性和及时性。"],[20,"\n","24:\"U95C\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/NRxsRpvak1EPhuzq.png!thumbnail"},"29:0|30:0|3:\"1567\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"855\"|ori-width:\"1567\""],[20,"\n","24:\"h4aR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"HJZ0\"|7:3|direction:\"ltr\""],[20,"例如,假设厂家当月政策为达成某个车型项目,每销售一台车返1000元。只要实际销售达成后,这笔应收款就可以预提出来计算,避免因开票滞后导致的账面数据滞后。"],[20,"\n","24:\"46Bn\"|7:3|direction:\"ltr\""],[20,"\n","24:\"dVcQ\""],[20,"另外,如果车主一次性充值了5000元的储值卡,5000将计为预收款,等待客户实际使用时,再记录收入和成本,准确反映当前会计期间的收入、成本及费用。"],[20,"\n","24:\"QoFF\"|direction:\"ltr\""],[20,"\n","24:\"oXVF\"|7:3|direction:\"ltr\""],[20,"近年来,越来越多的人认同权责发生制。厂家看到执行该经营模式的门店表现不错,开始向其他门店推荐这种经营模式。市场环境竞争加剧,行业面临洗牌的局面,各种收购兼轮番上演。这种竞争不仅是门店之间的竞争,也是汽车品牌之间的竞争。厂家资源补贴并不会无穷无尽,门店主动提高自己的经营管理水平才能更好的发展。"],[20,"\n","24:\"MujE\"|direction:\"ltr\""],[20,"\n","24:\"LfhH\"|direction:\"ltr\""],[20,"车商悦:系统给您在业务管理工作中带来了哪些帮助?"],[20,"\n","24:\"e05a\"|32:4|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"车商云系统的优势在于数据颗粒度细致,业务一体化运营。这让经销商可以通过多维度数据分析来内部对标,制定更科学的KPI,推动精细化管理和运营。此外,数据是发现趋势和方向的重要工具,车商云系统通过提供系统数据告诉员工该往哪些方面发力。"],[20,"\n","24:\"Girg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"9DMy\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"C4Tq\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"sKba\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"kaAy\"|7:3"],[20," 例如,在售后领域中有许多KPI,大多数人只关注产值。但是,如果导入零备件并对其进行细分编码,就可以通过数据发现哪个备件使用频率更高,从而调整库存周转率。"],[20,"\n","24:\"9r6L\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"GlXI\"|7:3|direction:\"ltr\""],[20,"同样地,在事故车理赔方面,维修师傅通过拆检,告诉保险公司需要更换的配件,通过数据对比发现,不同班组换件的几率会有所不同,不同保险公司的定损赔率也会不同。这些数据的发现,不仅有助于内部优化业务流程,形成班组间、甚至个人间的多维度业务对标,提高管理效益;还能与外部保险公司进行沟通,通过横向对比,争取更多权益。"],[20,"\n","24:\"erla\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/L8m3WhTSZnjKe7Yq.jpg!thumbnail"},"29:0|30:0|3:\"4032\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2268\"|ori-width:\"4032\""],[20,"\n","24:\"HkHM\"|direction:\"ltr\""],[20," ","31:3"],[20,"\n","24:\"hIm3\"|32:1|7:3|direction:\"ltr\""],[20,"3创新应用实践:优化客户体验"],[20,"\n","24:\"8OMM\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:骏鸣在电子合同等创新应用上也有自己的尝试,您认为它带来哪些价值?"],[20,"\n","24:\"PC4Q\"|32:4|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"cNOx\"|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"电子合同不仅仅是为了节省成本,更是未来发展的趋势。"],[20,"\n","24:\"OpsZ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"7hia\"|7:3|direction:\"ltr\""],[20,"传统销售模式中,客户到4S店后会进行需求分析、静态看车、动态试驾等环节,让客户喜欢这辆车并做出购买决策。现如今,消费者趋向年轻化,消费习惯、偏好以及转化路径都发生了变化。"],[20,"\n","24:\"pK6q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"kbv0\"|7:3|direction:\"ltr\""],[20,"现在,客户看中一款意向车型后会习惯在线上了解产品,做全方位对比,甚至做到比销售顾问更加了解汽车品牌、性能,然后才到店内试驾和对比价格。而销售顾问需要面对十几二十款车,每一款车有200多个配置,记忆每一个配置的不同点是有难度的。"],[20,"\n","24:\"afDT\"|7:3|direction:\"ltr\""],[20,"\n","24:\"uxdD\"|direction:\"ltr\""],[20,"价格方面,由于汽车销售价格越来越透明,同城内的价格指导价也越来越稳定,主要的销售差距在于售前合同签约和售后服务体验。因此,电子合同具有非常关键的作用。"],[20,"\n","24:\"l2ln\"|7:3|direction:\"ltr\""],[20,"\n","24:\"6nYa\"|7:3"],[20,"许多客户为了节省时间,第一次到店时进行了车型咨询和试驾,并在之后的对比过程中与销售顾问在线上谈好了价格,直接在家里就把合同签署了。虽然这会导致二次到店下降,但实际上客户已经完成了购车的决策。"],[20,"\n","24:\"PBWY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ugii\"|7:3|direction:\"ltr\""],[20,"为了让客户更加轻松地、放心地签署合同,骏鸣还制作了电子合同签署的短视频,向客户展示签署步骤、注意事项,以及如何下载和保存合同。"],[20,"\n","24:\"HEk3\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"hd4U\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"ntYK\"|7:3|direction:\"ltr\""],[20,"\n","24:\"S1n9\"|direction:\"ltr\""],[20,"4、系统实施与应用经验"],[20,"\n","24:\"iaJ9\"|32:1|direction:\"ltr\""],[20,"车商悦:您是如何让一线员工更快地适应新系统的?"],[20,"\n","24:\"3kAL\"|32:4|direction:\"ltr\""],[20," "],[20,"\n","24:\"fNf6\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"fNiw\"|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"将企业系统与原有的管理逻辑紧密结合起来是企业上系统最重要、最核心、同时也是最具有挑战性的工作。在系统实施时,我花费了很长时间去了解业务场景,找到并整理出所有售后项目数据,并将其按照与厂家完全一致的方式进行分类。系统的考核维度也按照厂家DMS的进行设计,最大限度降低双套系统的录入难度。"],[20,"\n","24:\"tWpC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AYGZ\"|7:3|direction:\"ltr\""],[20,"例如,通过将厂家1万多个售后保养项目的编码导入至车商云中,一线员工在录入时就更加简单快捷。现在,大家甚至可以开启双窗口,直接在这边录完后直接复制,两套系统可以同时录入工单。"],[20,"\n","24:\"gGHT\"|7:3|direction:\"ltr\""],[20,"\n","24:\"xlr3\"|7:3|direction:\"ltr\""],[20,"我始终认为,工具是为一线员工提供更加简单和轻松的工作方式,而不是增加负担。"],[20,"\n","24:\"5tyR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"zFTh\"|7:3|direction:\"ltr\""],[20,"车商悦:为了让系统更好应用起来,您是如何进行人才梯队建设与管理的?"],[20,"\n","24:\"k143\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"系统在满足管理层的需求和业务经营的发展的同时,也要为一线员工赋能。在这个过程中,中层管理者的作用至关重要。"],[20,"\n","24:\"C8qi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EaHU\"|7:3|direction:\"ltr\""],[20,"为什么录单这么慢?你会发现其实是中层管理没有帮一线去做便捷操作的梳理,比如5000公里保养,你可以把将机油按车型定制绑定为一个组合,服务顾问开单时只需快速点选。"],[20,"\n","24:\"w9Iz\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Zpvi\"|7:3|direction:\"ltr\""],[20," ","31:3"],[20,"\n","24:\"1Lwa\"|7:3|direction:\"ltr\""],[20,"管理者有三个核心职责:帮助下属梳理流程、提炼工具并解决问题,从而更好地应对市场环境、厂家政策和考核要求等相关变化,这也是我对自己的要求。"],[20,"\n","24:\"Gu7V\"|7:3|direction:\"ltr\""],[20,"\n","24:\"wpNw\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"UNbw\"|7:3"],[20," "],[20,"\n","24:\"Hmvt\"|7:3"],[20,"高层讲战略讲方向,中层管理者、部门经理与主管则是带领一线员工落实到实处。虽然中层管理者可能没有决策权,但他们有建议权,通过向上建议让自己的工作变得更轻松,让部门的业绩变得更优秀,慢慢地团队就会认可、接受并配合这种逻辑关系和管理架构。"],[20,"\n","24:\"AO39\"|7:3|direction:\"ltr\""],[20,"\n","24:\"fcW4\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"Ky1I\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgUs\"|7:3"],[20,"结尾"],[20,"\n","24:\"kMkG\"|7:3|direction:\"ltr\"|heading:\"title\""],[20," "],[20,"\n","24:\"l9YE\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"y1Ln\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"lcvo\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"WzkQ\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"W7pe\"|7:3"],[20," "],[20,"\n","24:\"yDml\"|7:3|direction:\"ltr\""],[20,"从系统的角度,大部分经销商集团可以做到品牌间与门店间的经营数据对比,但骏鸣做到了单一门店,不同业务环节、不同班组之间、不同员工之间的对比。企业的可持续经营,需要靠管理者降本增效的管理意识以及一线员工的配合与落实。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 82, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">周  洁</strong>:</strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">1、竞争压力大,需寻求降本增效措施</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">以前市场好的时候,管理不需要太精细,主要靠人工管理。</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">但当市场环境变差时,各种问题便会暴露出来,这给大家带来不同程度的损失。现在越来越多企业重视内控的精细化管理,</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。</span></strong></strong></span></span></span></span></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section></section></section></section></section></section></section></section></section></h4><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; text-align: center; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">2、经营压力大,需加强风险管控能力</span></strong><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section></h4><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 20px auto; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -7px; padding-right: 7px; padding-left: 7px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-top: 15px; padding-bottom: 20px; outline: 0px; max-width: 100%; background-color: rgb(244, 248, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 15px; padding-left: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 10px 15px; outline: 0px; max-width: 100%; background-color: rgb(255, 255, 255); border-radius: 10px; letter-spacing: 1.5px; line-height: 1.75em; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">为了降低经营风险和客户风险,我们希望在管理上做到尽可能</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">规范和系统化。</span></span></strong></strong></span></span></span></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">在这方面,电子合同功能是我们一直很期待的管理工具。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">此外,随着税改政策和大环境的快速发展,业务模式发生改变,</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">传统的记账模式已不适用于企业精细化管理的需求,同时它也难以精准了解业务短板的成因,不利于企业的经验改善。</span></strong></strong></span></span></span></span></span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">我们深刻意识到财务团队管理能力提升的紧迫性,以及业财融合的必要性。只有这样才能把企业经营的真实情况,准确、高效地反馈给管理层,为业务决策提供有价值的帮助。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section></section></section></section></section></section></section></section></section></h4><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; text-align: center; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">3、服务压力大,需优化车主服务体验</span></strong><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section></h4><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 20px auto; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: -7px; padding-right: 7px; padding-left: 7px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-top: 15px; padding-bottom: 20px; outline: 0px; max-width: 100%; background-color: rgb(244, 248, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 15px; padding-left: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 10px 15px; outline: 0px; max-width: 100%; background-color: rgb(255, 255, 255); border-radius: 10px; letter-spacing: 1.5px; line-height: 1.75em; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如果你的企业无法提供高质量服务或者无法满足客户多样化的需求,那客户就很容易流失。 </span></strong></strong></span></span></span></span></span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">为了适应市场环境和消费习惯的变化</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">,我们正在逐步改变营销方式,</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 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","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"荣耀时刻,共同见证!今日,凯达卓越在2023中国汽车经销商大会上公布了"],[20,"「","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"2023中国汽车经销商集团百强排行榜","8:1"],[20,"」","0:\"rgb(51%2C%2051%2C%2051)\"|27:\"10\"|8:1"],[20,"。"],[20,"\n","24:\"d2lx\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgX5\""],[20,"该榜单不仅体现了中国汽车流通行业快速发展的成果,同时也彰显了经销商集团不断提升综合管理能力,并以卓越的企业风貌追求创新、勇于担当社会责任。"],[20,"值得一提的是,百强榜中有众多集团选择了金蝶车商悦,诸如中升集团、上汽工业、北京运通、国机集团、美东汽车、山东远通、欧龙汽车、厦门信达国贸","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"等集团。"],[20,"\n","24:\"ckdq\"|direction:\"ltr\""],[20,"\n","24:\"Qfmo\"|7:3|direction:\"ltr\""],[20,"作为汽车行业的数字化解决方案服务提供商,金蝶车商悦一直驰骋于汽车市场前沿,持续迭代产品解决方案能力,引领行业数字化变革。"],[20,"\n","24:\"cllP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jFs9\"|7:3|direction:\"ltr\""],[20,"随着市场环境不确定性的加剧,金蝶车商悦打造了"],[20,"全新一代的苍穹·汽车云平台,","8:1"],[20,"将领先技术与既往经验相结合,利用动态领域模型,组装、复用企业业务能力;配合可视化报表、数据对标分析模型指导业务,辅助决策;同时,基于金蝶云•苍穹低代码家族,企业还可构建自有的、敏捷高效的开发能力。"],[20,"\n","24:\"n794\"|7:3|direction:\"ltr\""],[20,"\n","24:\"txaX\"|7:3|direction:\"ltr\""],[20,"全新一代的苍穹·汽车云平台","8:1"],[20,",让经销商在开放的能力池中实现资源高效组合配置,大大降低自身IT资源和能力的不足的限制,使得企业能够更多的关注业务发展、生态协同、数据价值挖掘,最终实现对内提质增效、运营管理水平的提升,对外壮大生态链、创新业务模式,打造自有核心竞争力!"],[20,"\n","24:\"b3hU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RLZI\"|7:3"],[20,"砺心磐,启新颠!未来,金蝶车商悦将与各经销商集团,共揽行业重任,共创行业新动能!"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">例如,通过车主认证提供更多会员权益,实现业务的线上预约和结算,让客户在线上个人中心也能看到自己的每一笔消费</span></strong></strong></span></span></span></span></span></span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">。透明消费、放心消费,从而提高客户体验和安全感。</span></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/69/9B/CvYhHWR4Vx2AeA_FAAaP7aos62U136.jpg" _src="http://www.cargeer.com/group1/M00/69/9B/CvYhHWR4Vx2AeA_FAAaP7aos62U136.jpg"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">濮阳福华</span></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; background-color: initial; letter-spacing: 0.544px; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section></section></section></section></section></section></section></section></section></h4><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></span></strong></span></strong></strong></section><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h1 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</span></strong></span></strong></span></strong></strong></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">系统实施与应用经验</span></strong></span></strong></span></strong></strong></section><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h4 style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 20px auto; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; width: 520px; height: 15px; border-radius: 25px; background: linear-gradient(to right, rgb(0, 128, 255), rgb(31, 129, 156)); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-top: -7px; padding-right: 7px; padding-left: 7px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-top: 15px; padding-bottom: 20px; outline: 0px; max-width: 100%; background-color: rgb(244, 248, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 15px; padding-left: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 10px 15px; outline: 0px; max-width: 100%; background-color: rgb(255, 255, 255); border-radius: 10px; letter-spacing: 1.5px; line-height: 1.75em; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 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"],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。这些新功能也许是其他集团在遇到问题时提出的建议,并因普遍适应而成为标准产品。"],[20,"\n","24:\"MrJZ\"|7:3|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; text-decoration-line: underline; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; caret-color: red; font-family: 微软雅黑, "Microsoft YaHei"; font-size: 18px; color: rgb(0, 128, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(0, 82, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">车商悦:在系统上线初期,您认为哪些准备工作有助于一线更好的使用系统?</strong></span></strong></span></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; text-shadow: none; letter-spacing: 1px; font-family: 微软雅黑, "Microsoft YaHei"; color: rgb(0, 0, 0); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><p style="margin: 0px 8px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"东莞骏鸣简介"],[20,"\n","24:\"dMMw\"|32:1|7:3|direction:\"ltr\""],[20,"东莞市骏鸣汽车销售服务有限公司成立于2006,是东莞市第一批通过广汽丰田认证的4S经销商,也是广汽丰田2022年度十佳经销商及销量TOP20经销商。作为一家在汽车流通领域深耕17载的领航者,凭借优秀的专业服务和行业口碑,骏鸣已然成为东莞地区汽车行业的新标杆。"],[20,"\n","24:\"rMdB\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/2Qdz9CWNfNfYdBS8.jpg!thumbnail"},"29:0|30:0|3:\"4032\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2268\"|ori-width:\"4032\""],[20,"\n","24:\"AZ6S\"|7:3|direction:\"ltr\""],[20,"东莞骏鸣殊荣"],[20,"\n","24:\"u19K\"|7:1|direction:\"ltr\""],[20,"\n","24:\"1Nwk\"|7:3|direction:\"ltr\""],[20,"1市场环境变了,不能再靠天吃饭"],[20,"\n","24:\"IZcf\"|32:1|7:3|direction:\"ltr\""],[20,"随着汽车行业进入普及阶段,新能源汽车迅速发展,市场竞争日益激烈,车企、经销商面临的挑战变得越来越复杂多样,企业的容错率降低,降本增效成为企业生存与发展的关键。"],[20,"\n","24:\"Z9eh\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RT64\"|7:3|direction:\"ltr\""],[20,"车商悦:您有厂家DMS系统,为何还要上二套系统?","8:1"],[20,"\n","24:\"PIVb\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"首先,DMS主要是从厂家的角度进行管理,对于经销商内部的销售管理来说,它还是比较粗放的,企业的降本增效需要精细化管理,这就要求企业经营要数据化。其次,财务与业务的出发点和思维模式是不一样的,店总需要做的是在财务与业务中间找到平衡点,既能支持业务开展,又能防范财务风险。所以需要一套双方协同配合的系统作为数据来源,辅佐经营管理,促效率提升。"],[20,"\n","24:\"tbyB\"|7:3|direction:\"ltr\""],[20,"\n","24:\"9VYa\"|7:3|direction:\"ltr\""],[20,"车商悦:一般来说,这种价值都是没办法立刻体现出来的,那您是如何与投资人沟通,为门店采购系统呢?","8:1"],[20,"\n","24:\"2vyd\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"推行新系统需要一个契机,同时,也需要投资人的支持与认可。当然,观念的转变并不是一两句话能够说得清楚的,需要长时间的沟通。我不断与投资人交流想法,告诉他其他企业的数字化已经实现到什么程度,以及我们自身与其他企业的优势和劣势在哪里。"],[20,"\n","24:\"GqZf\"|7:3|direction:\"ltr\""],[20,"\n","24:\"yyel\"|7:3|direction:\"ltr\""],[20,"现在市场环境变化很快,业务也紧随而动,单纯的财务监督模式已经跟不上时代。我们需要告诉投资人,财务不仅是监管部门,更是一个查漏补缺的指导部门。我们可以通过将系统与业务逻辑相匹配,建立有效的业务和财务串联,实现业务全链条、全流程的数字化管理。这种模式可以统一标准、记录过程、节点审核,确保数据有源可循,且不能随意改变。"],[20,"\n","24:\"pItw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"hb1D\"|7:3|direction:\"ltr\""],[20,"此外,通过系统可对数据上查下查,业务和财务数据也可相互转化和查询,这种方式让财务前置,让财务人员有更多的时间参与到业务环节中来,提前防范内部风险。同时,我们也可以提高财务数据准确性,为管理者的决策提供支撑。"],[20,"\n","24:\"wZIm\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ZvBv\"|7:3|direction:\"ltr\""],[20,"通过兼顾财务安全性和业务及时性有效,我们做到了两全其美,既可以让投资人更放心,又能够保证业务经营的及时性。"],[20,"\n","24:\"jky7\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rBUP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"tYt5\"|7:3|direction:\"ltr\""],[20,"车商悦:选型的时候选择了金蝶车商悦,主要是看重哪些因素?","8:1"],[20,"\n","24:\"V0tV\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"首先,我们的目标是要选一个能实现业财一体化的平台,业务系统需要和财务系统相匹配,确保应收应付清晰准确,而这正是金蝶的优势。其次,流程审核符合权责发生制。另外当时同样在东莞的美东汽车选择车商悦,我们觉得这就很有代表性。"],[20,"\n","24:\"6PI1\"|7:3|direction:\"ltr\""],[20,"\n","24:\"P2Ii\"|7:3|direction:\"ltr\""],[20,"2精细化管理三大举措:业财一体、权责发生制、数据对标"],[20,"\n","24:\"FPKK\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:您认为业财一体化的管理模式,对财务人员有什么新的要求?"],[20,"\n","24:\"bo1J\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"为了实现业财一体,我们需要提高财务的颗粒度。过去,许多财务人员可能只做到二级科目就不再深入了,但现在情况不同了。随着业务量的发展,可能需要做到三级科目,甚至四级科目。即便你能手工完成做种精细化工作,但随着业务量增加,效率也跟不上。使用工具可以帮我们提高工作效率和准确性,这要求财务人员适应信息化的管理。"],[20,"\n","24:\"Z8vp\"|direction:\"ltr\""],[20,"\n","24:\"uDOk\"|direction:\"ltr\""],[20,"市场环境对财务的要求变高了,财务能力必须不断提升。财务人员需要学会看商务政策、市场变化和数据,从而做出正确的决策。财务部既是财务规范的监督者、又是业务部门的专业顾问、还是经营决策的辅助者。"],[20,"\n","24:\"FRpk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"otp9\"|32:4|7:3|direction:\"ltr\""],[20,"车商悦:为什么您认为4S店的管理要执行权责发生制?"],[20,"\n","24:\"GwRG\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"经营得好一定要遵循权责发生制,根据业务发生记录收入成本。传统的财务模式是按到账时间计算,只有开具发票才确认收入,预收和预付也不计入账面数据。这种模式可能导致当月业务经营状况与账面数据不一致,长此以往会导致市场节奏判断滞后、经营断层、效率低下和收益下降等连锁反应。"],[20,"\n","24:\"nyKP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"hY8K\"|7:3|direction:\"ltr\""],[20,"虽然车商云系统不能完全改变企业的财务体系,但它增加了一层权责发生制的管理模式。通过与金蝶云·星空财务系统相结合,财务人员可以根据凭证模板、会计科目和核算维度,将业务单据生成对应的凭证,再下推到金蝶云·星空总账,从而提高财务数据的准确性和及时性。"],[20,"\n","24:\"U95C\"|7:3|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/NRxsRpvak1EPhuzq.png!thumbnail"},"29:0|30:0|3:\"1567\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"855\"|ori-width:\"1567\""],[20,"\n","24:\"h4aR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"HJZ0\"|7:3|direction:\"ltr\""],[20,"例如,假设厂家当月政策为达成某个车型项目,每销售一台车返1000元。只要实际销售达成后,这笔应收款就可以预提出来计算,避免因开票滞后导致的账面数据滞后。"],[20,"\n","24:\"46Bn\"|7:3|direction:\"ltr\""],[20,"\n","24:\"dVcQ\""],[20,"另外,如果车主一次性充值了5000元的储值卡,5000将计为预收款,等待客户实际使用时,再记录收入和成本,准确反映当前会计期间的收入、成本及费用。"],[20,"\n","24:\"QoFF\"|direction:\"ltr\""],[20,"\n","24:\"oXVF\"|7:3|direction:\"ltr\""],[20,"近年来,越来越多的人认同权责发生制。厂家看到执行该经营模式的门店表现不错,开始向其他门店推荐这种经营模式。市场环境竞争加剧,行业面临洗牌的局面,各种收购兼轮番上演。这种竞争不仅是门店之间的竞争,也是汽车品牌之间的竞争。厂家资源补贴并不会无穷无尽,门店主动提高自己的经营管理水平才能更好的发展。"],[20,"\n","24:\"MujE\"|direction:\"ltr\""],[20,"\n","24:\"LfhH\"|direction:\"ltr\""],[20,"车商悦:系统给您在业务管理工作中带来了哪些帮助?"],[20,"\n","24:\"e05a\"|32:4|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"车商云系统的优势在于数据颗粒度细致,业务一体化运营。这让经销商可以通过多维度数据分析来内部对标,制定更科学的KPI,推动精细化管理和运营。此外,数据是发现趋势和方向的重要工具,车商云系统通过提供系统数据告诉员工该往哪些方面发力。"],[20,"\n","24:\"Girg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"9DMy\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"C4Tq\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"sKba\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"kaAy\"|7:3"],[20," 例如,在售后领域中有许多KPI,大多数人只关注产值。但是,如果导入零备件并对其进行细分编码,就可以通过数据发现哪个备件使用频率更高,从而调整库存周转率。"],[20,"\n","24:\"9r6L\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"GlXI\"|7:3|direction:\"ltr\""],[20,"同样地,在事故车理赔方面,维修师傅通过拆检,告诉保险公司需要更换的配件,通过数据对比发现,不同班组换件的几率会有所不同,不同保险公司的定损赔率也会不同。这些数据的发现,不仅有助于内部优化业务流程,形成班组间、甚至个人间的多维度业务对标,提高管理效益;还能与外部保险公司进行沟通,通过横向对比,争取更多权益。"],[20,"\n","24:\"erla\"|direction:\"ltr\""],[20,{"gallery":"https://uploader.shimo.im/f/L8m3WhTSZnjKe7Yq.jpg!thumbnail"},"29:0|30:0|3:\"4032\"|4:\"auto\"|crop:\"\"|frame:\"none\"|ori-height:\"2268\"|ori-width:\"4032\""],[20,"\n","24:\"HkHM\"|direction:\"ltr\""],[20," ","31:3"],[20,"\n","24:\"hIm3\"|32:1|7:3|direction:\"ltr\""],[20,"3创新应用实践:优化客户体验"],[20,"\n","24:\"8OMM\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:骏鸣在电子合同等创新应用上也有自己的尝试,您认为它带来哪些价值?"],[20,"\n","24:\"PC4Q\"|32:4|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"cNOx\"|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"电子合同不仅仅是为了节省成本,更是未来发展的趋势。"],[20,"\n","24:\"OpsZ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"7hia\"|7:3|direction:\"ltr\""],[20,"传统销售模式中,客户到4S店后会进行需求分析、静态看车、动态试驾等环节,让客户喜欢这辆车并做出购买决策。现如今,消费者趋向年轻化,消费习惯、偏好以及转化路径都发生了变化。"],[20,"\n","24:\"pK6q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"kbv0\"|7:3|direction:\"ltr\""],[20,"现在,客户看中一款意向车型后会习惯在线上了解产品,做全方位对比,甚至做到比销售顾问更加了解汽车品牌、性能,然后才到店内试驾和对比价格。而销售顾问需要面对十几二十款车,每一款车有200多个配置,记忆每一个配置的不同点是有难度的。"],[20,"\n","24:\"afDT\"|7:3|direction:\"ltr\""],[20,"\n","24:\"uxdD\"|direction:\"ltr\""],[20,"价格方面,由于汽车销售价格越来越透明,同城内的价格指导价也越来越稳定,主要的销售差距在于售前合同签约和售后服务体验。因此,电子合同具有非常关键的作用。"],[20,"\n","24:\"l2ln\"|7:3|direction:\"ltr\""],[20,"\n","24:\"6nYa\"|7:3"],[20,"许多客户为了节省时间,第一次到店时进行了车型咨询和试驾,并在之后的对比过程中与销售顾问在线上谈好了价格,直接在家里就把合同签署了。虽然这会导致二次到店下降,但实际上客户已经完成了购车的决策。"],[20,"\n","24:\"PBWY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ugii\"|7:3|direction:\"ltr\""],[20,"为了让客户更加轻松地、放心地签署合同,骏鸣还制作了电子合同签署的短视频,向客户展示签署步骤、注意事项,以及如何下载和保存合同。"],[20,"\n","24:\"HEk3\"|7:3|direction:\"ltr\""],[20," 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"],[20,"\n","24:\"fNiw\"|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"将企业系统与原有的管理逻辑紧密结合起来是企业上系统最重要、最核心、同时也是最具有挑战性的工作。在系统实施时,我花费了很长时间去了解业务场景,找到并整理出所有售后项目数据,并将其按照与厂家完全一致的方式进行分类。系统的考核维度也按照厂家DMS的进行设计,最大限度降低双套系统的录入难度。"],[20,"\n","24:\"tWpC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AYGZ\"|7:3|direction:\"ltr\""],[20,"例如,通过将厂家1万多个售后保养项目的编码导入至车商云中,一线员工在录入时就更加简单快捷。现在,大家甚至可以开启双窗口,直接在这边录完后直接复制,两套系统可以同时录入工单。"],[20,"\n","24:\"gGHT\"|7:3|direction:\"ltr\""],[20,"\n","24:\"xlr3\"|7:3|direction:\"ltr\""],[20,"我始终认为,工具是为一线员工提供更加简单和轻松的工作方式,而不是增加负担。"],[20,"\n","24:\"5tyR\"|7:3|direction:\"ltr\""],[20,"\n","24:\"zFTh\"|7:3|direction:\"ltr\""],[20,"车商悦:为了让系统更好应用起来,您是如何进行人才梯队建设与管理的?"],[20,"\n","24:\"k143\"|32:4|7:3|direction:\"ltr\""],[20,"魏骏杰:","8:1"],[20,"系统在满足管理层的需求和业务经营的发展的同时,也要为一线员工赋能。在这个过程中,中层管理者的作用至关重要。"],[20,"\n","24:\"C8qi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EaHU\"|7:3|direction:\"ltr\""],[20,"为什么录单这么慢?你会发现其实是中层管理没有帮一线去做便捷操作的梳理,比如5000公里保养,你可以把将机油按车型定制绑定为一个组合,服务顾问开单时只需快速点选。"],[20,"\n","24:\"w9Iz\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Zpvi\"|7:3|direction:\"ltr\""],[20," ","31:3"],[20,"\n","24:\"1Lwa\"|7:3|direction:\"ltr\""],[20,"管理者有三个核心职责:帮助下属梳理流程、提炼工具并解决问题,从而更好地应对市场环境、厂家政策和考核要求等相关变化,这也是我对自己的要求。"],[20,"\n","24:\"Gu7V\"|7:3|direction:\"ltr\""],[20,"\n","24:\"wpNw\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"UNbw\"|7:3"],[20," "],[20,"\n","24:\"Hmvt\"|7:3"],[20,"高层讲战略讲方向,中层管理者、部门经理与主管则是带领一线员工落实到实处。虽然中层管理者可能没有决策权,但他们有建议权,通过向上建议让自己的工作变得更轻松,让部门的业绩变得更优秀,慢慢地团队就会认可、接受并配合这种逻辑关系和管理架构。"],[20,"\n","24:\"AO39\"|7:3|direction:\"ltr\""],[20,"\n","24:\"fcW4\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"Ky1I\"|7:3|direction:\"ltr\""],[20,"\n","24:\"UgUs\"|7:3"],[20,"结尾"],[20,"\n","24:\"kMkG\"|7:3|direction:\"ltr\"|heading:\"title\""],[20," "],[20,"\n","24:\"l9YE\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"y1Ln\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"lcvo\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"WzkQ\"|7:3|direction:\"ltr\""],[20," "],[20,"\n","24:\"W7pe\"|7:3"],[20," "],[20,"\n","24:\"yDml\"|7:3|direction:\"ltr\""],[20,"从系统的角度,大部分经销商集团可以做到品牌间与门店间的经营数据对比,但骏鸣做到了单一门店,不同业务环节、不同班组之间、不同员工之间的对比。企业的可持续经营,需要靠管理者降本增效的管理意识以及一线员工的配合与落实。"]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(0, 82, 255); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">周  洁</strong>:</strong></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;">在新系统使用初期,我们花费大量时间</span><span data-docs-delta="[[20,"顺达尔简介","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"UuAQ\"|32:1|7:3|direction:\"ltr\""],[20,"河南顺达尔集团有限公司(以下简称“顺达尔集团”)前身为河南顺达尔汽车贸易有限公司,创建于1984年,总部位于河南郑州。历经二十余年的发展,顺达尔已成为一家集整车销售、售后服务、配件供应、保险直赔、二手车置换等多项服务于一体的汽车服务集团。顺达尔集团经营的品牌包括吉利、广汽本田、长安福特、一汽丰田等国内外知名品牌。"],[20,"\n","24:\"RvzP\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lQC5\"|7:3"],[20,"为适应数字化转型的趋势,顺达尔集团于2008年启动数字化建设,由于旧系统无法满足日益增长的业务管理诉求,特别是无法实现业财一体化,2020年顺达尔全面替换为车商云SaaS系统,为集团的持续快速发展注入了强大动力。"],[20,"\n","24:\"A0Je\"|7:3|direction:\"ltr\""],[20,"\n","24:\"68XY\"|7:3"],[20,"十余年的数字化建设历程,让顺达尔集团深刻认识到流程管理与数据应用的重要性。为了探讨业务赋能、风险管控、实施推广等话题,车商悦专访了顺达尔集团总经理周洁。"],[20,"\n","24:\"bLQJ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lKoG\"|7:3|direction:\"ltr\""],[20,"数字化建设的痛点","0:\"rgb(77%2C%20168%2C%20238)\"|31:2"],[20,"\n","24:\"HuNt\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:全面更换业务系统是一个大工程,让你们下定决心切换的原因是什么?","8:1"],[20,"\n","24:\"Cw3I\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"河南地区汽车经销商众多,竞争激烈,因此,大家需要不断降低成交价以提高竞争力,但与此同时承担着更深的库存压力。企业需要采取精细化管理措施来降本增效,并优化客户服务以留住现有客户。此外,为了确保持续发展,企业还需强不断强化对风险的预付和管控能力。"],[20,"\n","24:\"B7OQ\"|7:3|direction:\"ltr\""],[20,"\n","24:\"gscw\"|7:3|direction:\"ltr\""],[20,"1、竞争压力大,需寻求降本增效措施","31:2|8:1"],[20,"\n","24:\"VOfc\"|32:4|7:3|direction:\"ltr\""],[20,"以前市场好的时候,管理不需要太精细,主要靠人工手动管理。但当市场环境变差时,各种问题便会暴露出来,这也给大家带来不同程度的损失。因此,现在越来越多企业重视内控的精细化管理,无论是自研系统还是与第三方软件公司合作,目标都是降低成本、提高效率,以实现业务增长。","31:2"],[20,"\n","24:\"w40l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"lySD\"|7:3|direction:\"ltr\""],[20,"2、经营压力大,","31:2"],[20,"需加强风险管控能力"],[20,"\n","24:\"Z4xK\"|32:4|7:3|direction:\"ltr\""],[20,"从团队管理的角度来看,我们承受着巨大的压力,特别是这两年运营风险层出不穷。为了降低经营风险和客户风险,我们希望在管理上做到尽可能的规范和系统化。在这方面,电子合同功能是我们一直很期待的管理工具。","31:2"],[20,"\n","24:\"sjr6\"|7:3|direction:\"ltr\""],[20,"\n","24:\"NnwV\"|7:3|direction:\"ltr\""],[20,"此外,随着税改政策和大环境的快速发展,业务模式变化迅速,传统的记账模式已经无法满足企业精细化管理的需求,难以清楚地业务偏差。我们深刻认识到提升财务能力的迫切性,以及将财务和业务相结合的必要性,只有这样才能真实反映经营现状。","31:2"],[20,"\n","24:\"TUAt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"WFPz\"|7:3|direction:\"ltr\""],[20,"3、服务压力大,需优化车主服务体验","31:2|8:1"],[20,"\n","24:\"bWcy\"|32:4|7:3|direction:\"ltr\""],[20,"此外,随着汽车行业进入存量时代,市场的竞争越发激烈,每个企业都非常珍视自己的客户。如果你的品牌无法提供高质量服务或者无法满足客户的用车需求,那客户就很容易流失。","31:2"],[20,"\n","24:\"lymc\"|7:3|direction:\"ltr\""],[20,"\n","24:\"qvwF\"|7:3|direction:\"ltr\""],[20,"为了适应市场环境和消费习惯的变化,线上服务需求日益显著。我们正在逐步改变营销方式,例如通过车主认证提供更多会员权益,实现业务的线上预约和结算,","31:2"],[20,"让客户在线上个人中心也能看到自己的每一笔消费","0:\"rgb(255%2C%200%2C%200)\"|31:2"],[20,",从而提高客户体验和安全感。 ","31:2"],[20,"\n","24:\"93tk\"|7:3|direction:\"ltr\""],[20,"\n","24:\"8blV\"|7:3|direction:\"ltr\""],[20,"系统实施与应用经验","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"bbVl\"|32:1|7:3|direction:\"ltr\""],[20,"1车商悦:在系统上线初期,你认为哪些准备工作有助于一线更好的使用系统","8:1"],[20,"?"],[20,"\n","24:\"Glp2\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"在新系统使用初期,我们花费大量时间审查业务流程,并通过理顺思路确保员工朝着既定目标前进。为了充分发挥系统的最大潜力,我们最先要做的就是统一所有人的共识。"],[20,"\n","24:\"DnTt\"|7:3|direction:\"ltr\""],[20,"\n","24:\"97Ue\"|7:3"],[20,"我一直在向整个团队灌输一个理念:更换新系统是为了更好地实现地客户全生命周期的管理,而车商云完整的业务链流程管理很好地契合了我们需求"],[20,"。","31:2"],[20,"\n","24:\"hmZH\"|7:3|direction:\"ltr\""],[20,"\n","24:\"bXBw\"|7:3|direction:\"ltr\""],[20,"2车商悦:系统实施时会遇到很多阻力,您是如何","8:1"],[20,"协调和解决的?","31:2|8:1"],[20,"\n","24:\"vReH\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"我们在系统上线前期遇到许多一线人员的抵触和不信任的问题,这可能会涉及到业务流程的改变以及日常工作方法的调整;以及财务人员对数据准确性的担忧不正确的顾虑从,因为系统权责发生制的模式与传统的财务做账方式有很大不同。"],[20,"\n","24:\"7qVU\"|7:3|direction:\"ltr\""],[20,"\n","24:\"ez9H\"|7:3"],[20,"作为一个"],[20,"管理者,首先要让员工看到集团坚定的决心,同时自己也要带头将自己的经验转化为清晰的管理制度和工作方法。","8:1"],[20,"例如,明确业务流程,让一线员工知道自己应该如何做;制定奖惩机制,促使一线员工有效地使用系统;建立反馈机制,定期检查工作流程节点,优化业务流程以提高业务效率和产出。"],[20,"\n","24:\"ZYlg\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y4QS\"|7:3|direction:\"ltr\""],[20,"3车商悦:系统应用过程中,遇到的最大难题是什么?"],[20,"\n","24:\"vFPp\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\"|8:1"],[20,"数据准确性一直是我们面临的最大难题。","0:\"rgb(36%2C%2041%2C%2047)\"|8:1"],[20,"因为数据不准确,我们做任何分析都没有意义。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"ecrC\"|7:3|direction:\"ltr\""],[20,"\n","24:\"78nP\"|7:3|direction:\"ltr\""],[20,"有一次我在跑系统时发现了一个问题,然后一直追着它去深究,最终惊讶地的发现系统内存在大量的错误数据。通过复盘我们找到问题的两个根源:首先,系统管理员把权限设得过于宽松,导致录入口径不统一;","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"一线员工在录入单据时,由于个人理解不同,常常出现偏差,尤其在涉及到厂家相关考核时。其次,一些员工往往在业务发生后才补录数据,但"],[20,"没有意识到这里面的风险。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"TkaD\"|7:3|direction:\"ltr\""],[20,"\n","24:\"RM7o\"|7:3|direction:\"ltr\""],[20,"系统的推广是自上而下的,如果没有很好地向下执行,那么系统的价值就发挥不出来。"],[20,"目前,我们将权限收紧并加强了系统管理员地监督,避免非必要的操作和越位行为","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"。对于特殊需求,可走流程申请,由集团做统一批复。","31:2"],[20,"\n","24:\"PiPw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"QL9w\"|7:3|direction:\"ltr\""],[20,"为了更好的跑通流程,","31:2"],[20,"我曾亲自下到店里,带着一线销售部门和服务部门完整操作,教他们如何逐步录入数据并了解系统的流程。了解应该录入哪些数据、统一数据口径标准,与分析数据同样重要。 "],[20,"\n","24:\"kv3Q\"|7:3|direction:\"ltr\""],[20,"\n","24:\"y01y\"|7:3|direction:\"ltr\""],[20,"数字化应用的价值","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"8ksg\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:从2020年的系统上线到现在,三年磨合应用时间,您认为系统带来哪些","8:1"],[20,"价值?","31:2|8:1"],[20,"\n","24:\"aGqO\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":","27:\"12\""],[20,"\n","24:\"YqWS\"|7:3|direction:\"ltr\""],[20," 1、数据报表实时查看","8:1"],[20,"\n","24:\"Ovsp\"|32:4|7:3|direction:\"ltr\""],[20,"对我而言,最显著的变化是","27:\"12\""],[20,"数据的收集和分析更加及时和高效。"],[20,"我们集团之前有一个6人组成的运营小组,他们需要每天、每周、每月各到门店收集数据并做统计分析。","31:2"],[20,"\n","24:\"gJ8A\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AMAI\"|7:3|direction:\"ltr\""],[20,"这个过程比较繁琐,因为大家有各自的工作要忙,对数据的理解也会有出入,导致数据取值和分析有时候会存在意向偏差或滞后。特别是当业务数据和财务数据匹配不上,需要花时间进行复盘。可以说,每次做运营数据分析都是一个非常庞大的工程。","31:2"],[20,"\n","24:\"n7BS\"|7:3|direction:\"ltr\""],[20,"\n","24:\"oW2j\"|7:3|direction:\"ltr\""],[20,"但现在,团队已经精简到1个人,通过集团账号,我们就能实时查看到各门店不同维度的数据并一键可生成报表。只有在发现问题时才会与门店总经理进行沟通,整个效率大大提高。","31:2"],[20,"\n","24:\"FIqY\"|7:3|direction:\"ltr\""],[20,"\n","24:\"JjmG\"|7:3|direction:\"ltr\""],[20,"2、信息共享高效协同","31:2|8:1"],[20,"\n","24:\"fTXj\"|32:4|7:3|direction:\"ltr\""],[20,"过去,无论是厂家系统还是原有的ERP系统,都存在部门间单据割裂的问题,导致业务信息、客档信息不同步,问题溯源时常无法得到明确的答案。"],[20,"\n","24:\"iPEp\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jkfb\"|7:3"],[20,"现如今,通过一个系统平台,我们集团实现了信息的实时共享,客户的业务消费记录、维修保养情况、会员权益都清晰可查。此外,内部管控上也更加精细化管理。如从入库、出库、退货到结单,每个零部件的运行情况都有清晰的记录,甚至还能查询供应商和集团之间的调拨关系。"],[20,"\n","24:\"dEJs\"|7:3|direction:\"ltr\""],[20,"\n","24:\"DVvK\"|7:3|direction:\"ltr\""],[20,"3、管理决策有依有据","31:2|8:1"],[20,"\n","24:\"bQxY\"|32:4|7:3|direction:\"ltr\""],[20,"如今,我们在做出决策时首先会打开系统,查找所需要的数据。如果发现计划与数据结果存在冲突,我们就需要考虑是否有必要推行该计划,或者通过不同角度对数据进行复盘证明其可行性。","31:2"],[20,"\n","24:\"gCx5\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jqI0\"|7:3|direction:\"ltr\""],[20,"以库存车为例,我们以前的系统如果对库存车进行了调拨,整个物流情况会被清零。但现在的车商云系统不仅清晰地记录了调拨情况,而且还增加了预警功能。去年我们将财务和融资费用融入到系统模块中,各店总通过系统能够清楚地看到长库龄车产生的财务成本,并据此做出相应的决策,比如是否要降价或减少库存。","31:2"],[20,"\n","24:\"vooi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"Ilhp\"|7:3|direction:\"ltr\""],[20,"4、风险得到有效管控","31:2|8:1"],[20,"\n","24:\"Ogya\"|32:4|7:3|direction:\"ltr\""],[20,"对于我们整个集团而言,车商云系统为我们提供了更高的层级的风险管控。通过透明化的业务过程,规范化的流程运转,许多事情都无法掩盖。","31:2"],[20,"\n","24:\"d5bE\"|7:3|direction:\"ltr\""],[20,"\n","24:\"BLLs\"|7:3|direction:\"ltr\""],[20,"例如,零配件管理和索赔管理是许多门店的盲区。这一职责通常由财务人员负责,但他们通常只看总数和总账金额。在过去,索赔问题可能会导致重大损失,但现在,每个零件和工时都清晰地记录并体现在系统中。财务人员可以依据系统详细地核对每一项数量和金额。","31:2"],[20,"\n","24:\"Mt6U\"|7:3|direction:\"ltr\""],[20,"\n","24:\"PkN7\"|7:3|direction:\"ltr\""],[20,"在门店管理中,财务人员的角色至关重要,他们还肩负着门店大小单据财务款项的审核。因此,我会给到财务经理更高的审核权限,并要求所有财务业务信息必须在系统中确认。","0:\"rgb(36%2C%2041%2C%2047)\""],[20,"\n","24:\"DdHv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AxPW\"|7:3|direction:\"ltr\""],[20,"此外,基于系统的多组织架构管理模式,我们可以从集团的视角帮助各门店发现他们尚未发现的风险问题。","31:2"],[20,"\n","24:\"1Wcv\"|7:3|direction:\"ltr\""],[20,"\n","24:\"rd0f\"|7:3|direction:\"ltr\""],[20,"5、客服服务更便捷","31:2|8:1"],[20,{"inline-break":true},"31:2"],[20,"客户的需求其实很简单,他们希望尽可能的快,减少繁琐事务。然而,我时常看到我们的客户跟着顾问,在前台、收银台、展厅来回跑,要签七八次名字。这个客户体验显然不理想。为了解决这个问题,我们实施了电子合同,大大简化客户购车流程。","31:2"],[20,"\n","24:\"uP01\"|7:3|direction:\"ltr\""],[20,"\n","24:\"XNmd\"|7:3|direction:\"ltr\""],[20,"现在,顾问可以通过系统线上开单、制作合同,并推送到客户的手机上。客户只需要在手机上确认和签名。由于电子合同已经实现了实名认证和手机绑定功能,所以操作便捷很多。 ","31:2"],[20,"\n","24:\"TZwi\"|7:3|direction:\"ltr\""],[20,"\n","24:\"jgtZ\"|7:3|direction:\"ltr\""],[20,"对车商悦的评价","0:\"rgb(77%2C%20168%2C%20238)\""],[20,"\n","24:\"kvaX\"|32:1|7:3|direction:\"ltr\""],[20,"车商悦:","8:1"],[20,"您能分享一下对车商云的看法和评价吗?"],[20," ","0:\"rgb(255%2C%200%2C%200)\"|8:1"],[20,"\n","24:\"3enM\"|32:4|7:3|direction:\"ltr\""],[20,"周 洁","0:\"rgb(73%2C%2073%2C%2073)\"|27:\"12\"|31:2|8:1"],[20,":相较于以往的ERP,","27:\"12\""],[20,"车商云系统的优势在于作为一款SaaS产品,它更加轻便、灵活,能够跟随市场需求做迭代,为用户提供不断的产品更新。"],[20,"\n","24:\"lhP2\"|7:3|direction:\"ltr\""],[20,"\n","24:\"EjTP\"|7:3|direction:\"ltr\""],[20,"我非常关注每次产品更新,"],[20,"通常面对一个新功能","31:2"],[20,",我们思考:这个新功能有什么实际用途?它对我们的业务管理有何帮助?我们坚信,经验是长时间实践总结出来的。