获客越来越难的4S店,该如何改变?

获客越来越难的4S店,该如何改变?

<p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">近日,易车研究院在最新的研究报告中预测,2019年汽车销量将同比下滑3%-6%,车市的黄金十年接近尾声,拐点之后将迎来一个更加成熟的中国汽车市场,其核心特征是用户进一步细分、消费升级与市场下沉并存、由增量市场向存量市场切换等等。在这种大环境下,汽车经销商必须从“躺着卖车”向“以客户运营为中心”转变,谁能更精准地触达客户,谁的客户满意度更高,谁就能占据这场战争的制高点。</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">过去,4S店在线下主要是通过派发传单、电话销售、投放广告等广撒网的方式触达客户,很难精准聚焦目标人群;线上则主要依赖于汽车之家、易车网、懂车帝等渠道来获取商机,但又面临着获客成本上升和线索质量下滑的问题。车商必须探寻新的获客渠道和营销方式,并将主动权掌握在自己手里,来应对新环境的挑战。</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; transform: translate3d(-2px, 0px, 0px); -webkit-transform: translate3d(-2px, 0px, 0px); -moz-transform: translate3d(-2px, 0px, 0px); -o-transform: translate3d(-2px, 0px, 0px); margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; background-color: rgb(255, 202, 0); box-sizing: border-box;"><section style="margin: 5px 0% -5px; transform: translate3d(5px, 0px, 0px); -webkit-transform: translate3d(5px, 0px, 0px); -moz-transform: translate3d(5px, 0px, 0px); -o-transform: translate3d(5px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-style: solid; border-width: 8px 1px 1px; border-radius: 0px; border-color: rgb(62, 62, 62); background-color: rgb(255, 255, 255); padding-right: 8px; padding-left: 8px; box-sizing: border-box;"><section class="horizontal-tb" style="text-align: justify; padding-right: 8px; padding-left: 8px; box-sizing: border-box;" powered-by="xiumi.us"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;"><strong style="box-sizing: border-box;">车商悦CRM,助力汽车门店</strong></span></p><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 16px; box-sizing: border-box;"><strong style="box-sizing: border-box;">数字化营销升级</strong></span></p></section></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦CRM,基于微信这个国内最大的互联网平台,拥有天然的营销优势——企业想要触达的客户几乎都在这个拥有11亿用户的生态圈里,车商可以通过公众号、小程序等方式触达客户,并与之建立更加高效、高频的连接。此外,车商悦CRM围绕“服务+体验”建立了与客户沟通的多个触点,让车商可以深入到客户营销及服务的的各项环节,构建以客户运营为中心的数字化营销体系。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><section style="box-sizing: border-box;">01</section></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">全方位线上服务,打造完美客户体验</strong></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦CRM帮助车商将众多业务搬到了线上,让客户直接通过微信就可以享受到便捷服务。比如,客户在关注门店公众号并完成车主认证后,可以随时随地<span style="box-sizing: border-box;">线上看车,预约保养,自助查询积分、套餐、优惠券</span>等等,既为门店减少了大量时间和人力成本,也给客户带来了更好的服务体验。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">山东远通汽车贸易集团有限公司(以下简称远通集团)就借助车商悦CRM打造了一套全新的线上服务体系。在<strong style="box-sizing: border-box;">便捷性</strong>方面,远通集团为客户提供<strong style="box-sizing: border-box;">线上预约、在线购车、在线购买保养套餐</strong>等服务,通过客户的自主操作来增加互动,缩短了与客户的链接距离;在服务的<strong style="box-sizing: border-box;">透明性</strong>上,远通集团把<strong style="box-sizing: border-box;">维修记录、结算记录</strong>通过微信完全地、自主地推送给客户,在修车保养的过程中,客户可以实时了解到进度与价格;客户的<strong style="box-sizing: border-box;">投诉、反馈</strong>也能被远通第一时间接收;通过这样的方式,<strong style="box-sizing: border-box;">服务由原来的模糊和不透明,变成了现在的及时和透明,客户与企业之间的关系从怀疑变成了信任,客户黏性大大增强</strong>。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.9675926" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/5c9457e640c6b545d58424978e3083ea-sz_879466.jpg?x-oss-process=style/xmorient"/></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;">远通集团采访视频《远行》</span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">借助车商悦CRM,远通集团公众号绑定的车主数已超过<strong style="box-sizing: border-box;">40</strong><strong style="box-sizing: border-box;">万</strong>,客户互动频次提高<strong style="box-sizing: border-box;">80%</strong>,对远通集团来说,这不仅仅是<strong style="box-sizing: border-box;">客户资产</strong>的沉淀,还意味着更高的<strong style="box-sizing: border-box;">推广价值和增长机会</strong>,远通的营销与运营模式正在重塑。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">02</p></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">多样化营销工具,破解门店获客难题</strong></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦CRM拥有丰富的营销工具,为汽车4S门店提供了更多触达客户的新玩法。比如,根据<strong style="box-sizing: border-box;">客户画像</strong>精准推送活动资讯,助力营销转化;提供<strong style="box-sizing: border-box;">拼团抢购、集客报名、购车砍价、老带新、幸运大转盘</strong>等营销工具,吸引粉丝参与分享,高效获得新客户;赋能企业<strong style="box-sizing: border-box;">全员营销</strong>,并对推广成绩自动追踪统计,传播裂变带来更多商机;在线下渠道比如车展,使用<strong style="box-sizing: border-box;">微信上墙、摇一摇</strong>快速吸引人流,在众多展位中脱颖而出。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">更重要的是,借助这些营销工具,企业可以准确知晓这场活动到底获得了多少商机线索,并安排销售人员跟进,这一点,对于汽车行业尤其关键。以前,在车展现场,商机信息都被销售掌握在自己手中,销售后期疏忽了、忘记跟进了,企业很难去核查监督;销售一旦离职,客户信息也被带走,企业对商机的管理完全处于被动的状态。现在车商悦CRM的帮助下,企业<strong style="box-sizing: border-box;">对客户线索的收集、跟踪和管理上的透明化和可控性增强</strong>,确保了线索不遗漏、不丢失,让获客和线索转化问题迎刃而解。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">10月中旬,车商悦在金蝶云全球用户大会设立展位时,就使用了车商悦CRM的营销工具,在三千人的会场里,吸引了近<strong style="box-sizing: border-box;">五分之一</strong>的嘉宾前来参与互动体验并转化成了公众号粉丝,引流效果十分显著。在客户领奖时,客户信息和礼品出库数据自动统计,为活动后期的信息整理、物料盘点、数据分析节省了不少精力。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="0.75" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/5ddd67b82bdcc79f1fa15acf42e20727-sz_889827.jpg?x-oss-process=style/xmorient"/></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;">车商悦借助营销工具为展台带来大量客流</span></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="box-sizing: border-box;"><section style="display: inline-block; vertical-align: bottom; box-sizing: border-box;"><section class="horizontal-tb" style=" transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); background-color: rgb(255, 202, 0); width: 1.6em; height: 1.6em; text-align: center; font-size: 17px; line-height: 1.6em; color: rgb(255, 255, 255); box-sizing: border-box;"><p style="font-size: 18px; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">03</p></section><section style="width: 0px; margin-left: auto; transform: rotate(0deg); -webkit-transform: rotate(0deg); -moz-transform: rotate(0deg); -o-transform: rotate(0deg); border-width: 3px; border-style: solid; border-color: rgb(107, 178, 171) transparent transparent rgb(107, 178, 171); box-sizing: border-box;"></section></section><section style="display: inline-block; vertical-align: bottom; margin-left: -6px; box-sizing: border-box;"><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; height: 1.6em; line-height: 1.7em; background-color: rgb(240, 240, 240); text-align: center; padding-left: 10px; padding-right: 4px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">360°花式“宠粉”,盘活老客拉动回厂</strong></p><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="display: inline-block; vertical-align: middle; width: 0px; border-left: 0.8em solid rgb(240, 240, 240); border-top: 0.8em solid transparent !important; border-bottom: 0.8em solid transparent !important; box-sizing: border-box;"></section><section style="clear: both; box-sizing: border-box;"></section></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">获客搞定后,更重要的是如何留存新客户、激活老客户。车商悦CRM一方面从服务切入,通过全方位服务来提高客户体验、增强粘性;另一方面,则为企业提供了丰富的会员玩法和微商城,有效提高客户留存、活跃。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">厦门信达国贸汽车集团股份有限公司(以下简称“信达国贸集团”)就通过车商悦CRM搭建了一套完善的会员积分体系。首先客户可以通过车主认证、签到、分享、购物等方式获得不同的积分奖励,然后在积分商城中兑换奖品,或参与积分抽奖,并且所有的积分变动都可以在公众号上自助查询、公开透明。通过积分体系,信达国贸集团<strong style="box-sizing: border-box;">有效激活和引导客户的活跃行为</strong>,让他们逐步养成了对企业的依赖和粘性。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"><section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section><section style="padding: 8px; box-sizing: border-box;"><section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/77a7626d17a660ef867a1497e7f24058-sz_328155.jpg?x-oss-process=style/xmorient"/></section></section></section><section style="display: inline-block; vertical-align: top; width: 50%; padding-left: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/c114d37ca28263ce8eed6885f5b07e7b-sz_725329.jpg?x-oss-process=style/xmorient"/></section></section></section></section></section></section><section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section></section></section><section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">信达国贸集团借助车商悦CRM打造积分体系</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">远通集团则借助车商悦CRM搭建了一套属于自己的<strong style="box-sizing: border-box;">“会员+积分+限购”</strong>的营销模式。由于汽车行业消费的低频性,门店往往很难与客户建立紧密联系,因此远通另辟蹊径,在微商城上向会员提供红酒、面膜等快消产品,提高消费频率。客户在微商城消费后可以获得很高的积分奖励,这些积分则可以用来参加远通每周一次的保养套餐特价抢购,从而拉动客户回厂。通过这种方式,目前远通集团微信公众号的月活数已突破<strong style="box-sizing: border-box;">10万</strong>,每月可以带来超过<strong style="box-sizing: border-box;">60万</strong>的产值。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 100%; box-sizing: border-box;"><section style="width: 2.5em; height: 2.5em; margin-bottom: -2.5em; border-left: 2px dotted rgb(193, 193, 193); border-top: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section><section style="padding: 8px; box-sizing: border-box;"><section style="width: 100%; background-color: rgba(255, 255, 255, 0); box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; padding-right: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/109b07da14477f13b3e2fedc20ce4f85-sz_1057427.jpg?x-oss-process=style/xmorient"/></section></section></section><section style="display: inline-block; vertical-align: top; width: 50%; padding-left: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" data-ratio="2.1666667" data-w="1080" src="https://img.xiumi.us/xmi/ua/25Cws/i/ee326648e3f5a0d0631148ceadb91163-sz_515431.jpg?x-oss-process=style/xmorient"/></section></section></section></section></section></section><section style="width: 2.5em; height: 2.5em; float: right; margin-top: -2.5em; border-right: 2px dotted rgb(193, 193, 193); border-bottom: 2px dotted rgb(193, 193, 193); box-sizing: border-box;"></section></section></section><section class="horizontal-tb" style="text-align: center; font-size: 14px; color: rgb(160, 160, 160); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">远通集团借助车商悦CRM搭建“会员+积分+限购”模式</p></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: left; margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; border-bottom: 1px dashed rgb(182, 182, 182); border-bottom-right-radius: 0px; padding-top: 10px; padding-bottom: 5px; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="width: 0.5em; height: 0.5em; display: inline-block; vertical-align: middle; border-radius: 100%; background-color: rgba(153, 249, 231, 0.51); box-sizing: border-box;"></section><section class="horizontal-tb" style="display: inline-block; vertical-align: middle; color: rgb(121, 121, 121); padding-right: 10px; padding-left: 10px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">结语</strong></p></section></section></section></section></section><section style="margin-right: 0%; margin-bottom: 10px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; border-width: 1px; border-bottom-left-radius: 20px; border-style: none none dashed dashed; border-color: rgb(182, 182, 182); overflow: hidden; background-color: rgba(0, 0, 0, 0); border-top-right-radius: 20px; padding: 15px; box-shadow: rgb(255, 255, 255) 0px 0px 0px inset; border-top-left-radius: 0px; box-sizing: border-box;"><section class="horizontal-tb" style="font-size: 14px; color: rgb(121, 121, 121); line-height: 1.8; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">数字化营销不是简单地将线下场景搬到线上,而是要通过信息技术来弥补线下场景的缺陷,与客户建立更加紧密的关系。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦CRM为汽车企业提供了一种新的营销模式,帮助企业实现<strong style="box-sizing: border-box;">从客户管理到客户服务、从单向营销到双向互动、从线下场景到移动场景</strong>的转变。同时,得益于车商悦丰富的产品生态,车商悦CRM还可以与销售、售后、财务等系统打通,帮助企业实现全业务流程的数字化管理,实现以客户为中心的数字化转型升级。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section class="horizontal-tb" style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section><p><br/></p>

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