<p><br/></p><section style="font-size: 15px; line-height: 1.8; letter-spacing: 2px; padding-right: 10px; padding-left: 10px; color: rgb(51, 51, 51); box-sizing: border-box; text-align: justify;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; width: 50%; box-sizing: border-box;"><section style="text-align: right; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><br/></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">依托互联网、大数据、人工智能等高新技术的快速发展，以及居民消费水平的全面升级，“新零售”的浪潮来势汹涌，席卷社会经济的各个领域。而沿用传统4S店模式长达21年的中国汽车行业，也在这场变革中开始了新的探索征程。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">作为汽车流通行业的一支生力军，EV-World于2018年7月在上海成立，以核心商圈连锁模式，为客户打造集试乘体验、买车、租车、充电、售后等服务为一体的新能源汽车零售平台。作为雷诺在上海地区总代理，以及小鹏官方合作授权经销商，EV-World目前在上海拥有3家体验中心，同时经营雷诺、丰田、大众、特斯拉、蔚来、小鹏等品牌，2020年将继续向江浙沪地区全面布局。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin-top: 10px; margin-bottom: 10px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; box-sizing: border-box;" src="https://img.xiumi.us/xmi/ua/25Cws/i/c4569254b01e75b513cd3280adb103f7-sz_59045.jpg?x-oss-process=style/xmorient"/></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">之所以选择在大型商圈设立体验中心，EV-World有着自己的考量。传统4S店需要较大的占地面积，一般远离城市中心，重资产、运营压力大。而对于采用“新零售”模式的EV-World来说，商圈的体验中心则可以覆盖所有的需求。首先，大型商圈拥有天然的地理优势，交通便利，集聚效应显著，能够带来巨大流量，这是传统4S店所不具备的；其次，体验中心集合了众多汽车品牌，相当于一个小型车展，消费者只需要来一次，就可以对比多个品牌的各种车型，对于像上海这样节奏快的一线城市，可以节省大量的时间成本；最后，随着80、90后成为购车主力，服务升级已成趋势，体验中心这种一站式汽车新零售平台，会大大拉进客户与品牌的感知距离，提供多样的个性化服务，从而带来更好的消费体验。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">除了对运营模式的改造，EV-World也非常重视数字化的建设。“近两年来车市持续走低，在这种大环境下，仅仅只有运营模式的改变还不够，必须借助数字化的手段，才能构建服务壁垒，真正打动消费者。” EV-World技术负责人冯嘉纳介绍到。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;"> <span style="font-size: 20px; box-sizing: border-box;">01</span></span><span style="font-size: 20px; box-sizing: border-box;"> </span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">EV-World上系统的初衷是想解决多系统的数据孤岛问题。雷诺、丰田、特斯拉、蔚来……每个品牌都有自己的厂家系统，各系统之间的数据无法共通，很难直观地了解到门店整体经营情况。同时，业务系统与财务系统之间缺乏集成，业务与财务核算数据的准确性、一致性、完整性难以保障，极大地制约了经营效率的提升。通过“车商悦+金蝶云”数字化解决方案，EV-World将各品牌的运营数据集中整合、统一管理，实现了每个数据的可追溯、可验证，真正做到了业务数据与财务数据的双向打通，为业务决策提供了数据依据。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 24px; box-sizing: border-box;"> <span style="font-size: 20px; box-sizing: border-box;">02</span></span><span style="font-size: 20px; box-sizing: border-box;"> </span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">内部流程的串联也是EV-World一直想要解决的问题。通过车商悦的系统，EV-World对业务流程进行了重新梳理，推进规范化管理，建立了集团统一的管控流程。例如审批环节，过去主要是走线下层层审批的方式，效率低、耗时长；但现在，直接通过手机或者电脑就可以进行审批操作，不受时间、地点限制；审批流程的各个节点可由企业根据其组织架构或运营体系自行设置，满足其个性化需求；此外，在审批整车订单时，还可直接看到预估的毛利数据，方便销售总监或店总进行决策，极大地提升了整体运营效率。<br style="box-sizing: border-box;"/></p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; box-sizing: border-box;"><section style="margin-bottom: -6px; line-height: 1em; padding-left: 2px; padding-right: 2px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><span style="font-size: 20px; box-sizing: border-box;"> 03</span></p></section><section style="width: 100%; height: 10px; background-color: rgb(95, 156, 239); box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">在获客成本越来越高的今天，每一条商机线索都来之不易，EV-World也一直在思考如何将线索跟进到极致、实现最终转化。EV-World一方面从服务入手，加强与客户之间的信任与链接，另一方面则借助车商悦，实现了对“线索导入—商机跟进—意向转化—订单成交”的销售全流程整体管理。例如，在线索导入环节，对厂家CRM系统、第三方垂直媒体网站的线索初次筛选后，将有意向的客户导入到车商悦系统，统一汇总，再分配给相应的销售，进行一对一跟进。在跟进的过程中，车商悦根据客户的意向级别和跟进状态，自动生成行动计划，提醒销售按时回访，确保不遗漏任何一位客户。同时，销售经理可以实时查看每位一线销售的KPI指标完成情况，并进行监督管理，有效提高商机转化。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"></p></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; box-sizing: border-box;"><section style="box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span></section><section style="clear: both; box-sizing: border-box;"></section><section style="margin-top: 3px; box-sizing: border-box;"><span style="margin-right: 3px; width: 0.375em; height: 0.375em; border-radius: 50%; border: 1px solid rgb(95, 156, 239); float: left; box-sizing: border-box;"> </span><span style="width: 0.375em; height: 0.375em; border-radius: 50%; float: left; background-color: rgb(95, 156, 239); box-sizing: border-box;"> </span> </section><section style="clear: both; box-sizing: border-box;"></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">依托全新的运营模式和先进完善的数字化管理系统，EV-World从服务体验与内部管控两方面出发，成功打造了自己的核心竞争力，取得了令人瞩目的成绩，在雷诺销售体系里排名全国第一。未来EV-World会持续秉承快速高效的步伐，为更多的客户带去全新的新能源车购车服务体验。</p><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section><section style="text-align: center; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); letter-spacing: 3px; box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"> • <span style="font-size: 14px; box-sizing: border-box;">end</span> • </strong><br style="box-sizing: border-box;"/></p></section></section><section style="margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="font-size: 13px; color: rgb(127, 126, 126); box-sizing: border-box;"><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">编辑 | 小悦悦<br style="box-sizing: border-box;"/></p><p style="text-align: center; white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">图片来源于网络</p></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section><section style="text-align: left; margin: 10px 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; padding-left: 30px; box-sizing: border-box;"><section style="transform: translate3d(-30px, 0px, 0px); margin-right: 0%; margin-bottom: -30px; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 30px; height: 30px; vertical-align: top; overflow: hidden; border-width: 0px; border-radius: 100%; border-style: none; border-color: rgba(118, 178, 124, 0); background-color: rgba(1, 169, 216, 0.3); box-sizing: border-box;"><section style="text-align: justify; box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br style="box-sizing: border-box;"/></p></section></section></section><section style=" transform: translate3d(-15px, 0px, 0px); -webkit-transform: translate3d(-15px, 0px, 0px); -moz-transform: translate3d(-15px, 0px, 0px); -o-transform: translate3d(-15px, 0px, 0px); position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; min-width: 10%; max-width: 100%; vertical-align: top; padding-top: 3px; padding-bottom: 3px; box-sizing: border-box;"><section style="text-align: justify; color: rgb(55, 80, 114); box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;">金蝶车商悦介绍</strong></p></section></section></section></section></section><section style="margin-top: 10px; margin-bottom: 10px; text-align: center; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; border-width: 2px 1px 1px; border-style: dashed none none; border-color: rgb(44, 90, 160); border-image: initial; background-color: rgb(229, 240, 247); border-radius: 0px; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; vertical-align: top; letter-spacing: 0px; padding-top: 15px; padding-right: 10px; padding-left: 10px; box-sizing: border-box;"><section style="text-align: justify; font-size: 14px; line-height: 1.8; padding-right: 5px; padding-left: 5px; color: rgb(62, 62, 62); box-sizing: border-box;" powered-by="xiumi.us"><p style="margin-top: 0px; margin-bottom: 0px; white-space: normal; box-sizing: border-box;">金蝶车商悦深耕汽车行业12年，专注为汽车行业提供数字化管理解决方案。产品方案覆盖新车销售、维修管理、二手车、客户服务、营销集客、经营分析等各项业务环节，并整合配件集采、聚合支付、智能道闸等多项增值服务，助力主机厂、汽车经销及服务企业提升整体服务水平与运营效率，实现业财税一体的数字化升级。目前车商悦服务全国门店4000+，在中国汽车流通协会发布的汽车经销百强榜中客户占有率持续7年排名第一。</p></section><section style="margin-top: 10px; margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; width: 100%; border: 0px solid transparent; padding-top: 5px; padding-right: 10px; padding-bottom: 5px; background-color: rgb(255, 255, 255); border-radius: 10px; box-shadow: rgb(0, 0, 0) 0px 0px 0px; overflow: hidden; box-sizing: border-box;"><section style="position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: middle; width: 35%; box-sizing: border-box;"><section style="margin-right: 0%; margin-left: 0%; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="max-width: 100%; vertical-align: middle; display: inline-block; line-height: 0; width: 80%; height: auto; box-sizing: border-box;"><img class="raw-image" style="vertical-align: middle; width: 100%; box-sizing: border-box;" src="https://img.xiumi.us/xmi/ua/25Cws/i/51e5c008bb7207f7937123a03ba1b6dd-sz_8569.jpg?x-oss-process=style/xmorient"/></section></section></section><section style="display: inline-block; vertical-align: middle; width: 65%; box-shadow: rgb(0, 0, 0) 0px 0px 0px; padding-left: 5px; box-sizing: border-box;"><section style="margin-top: 10px; margin-bottom: 10px; text-align: left; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="display: inline-block; vertical-align: top; height: 1.8em; line-height: 1.8em; padding-right: 8px; padding-left: 8px; border-left: 3px solid rgb(133, 219, 218); background-color: rgb(95, 156, 239); color: rgb(255, 255, 255); box-sizing: border-box;"><p style="margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;">车商悦</p></section><section style="display: inline-block; vertical-align: top; width: 0.5em; height: 1.8em; line-height: 1.8em; border-bottom: 0.9em solid rgb(95, 156, 239); border-top: 0.9em solid rgb(95, 156, 239); border-right: 0.9em solid transparent !important; box-sizing: border-box;"></section></section><section style="margin-top: 0.5em; margin-bottom: 0.5em; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="background-color: rgb(153, 166, 171); height: 1px; box-sizing: border-box;"></section></section><section style="text-align: justify; font-size: 14px; color: rgb(100, 100, 100); box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><strong style="box-sizing: border-box;"><span style="font-size: 12px; box-sizing: border-box;">联系我们：</span></strong><strong style="box-sizing: border-box;"><span style="color: rgb(95, 156, 239); box-sizing: border-box;">400-886-3178</span></strong></p></section></section></section></section></section></section></section><section style="margin-right: 0%; margin-left: 0%; text-align: right; line-height: 1; font-size: 13px; position: static; box-sizing: border-box;" powered-by="xiumi.us"><section style="width: 0px; display: inline-block; vertical-align: top; border-bottom: 0.6em solid rgb(255, 255, 255); border-right: 0.6em solid rgb(255, 255, 255); border-top: 0.6em solid transparent !important; border-left: 0.6em solid transparent !important; box-sizing: border-box;"></section></section></section></section><section style="box-sizing: border-box;" powered-by="xiumi.us"><p style="white-space: normal; margin-top: 0px; margin-bottom: 0px; box-sizing: border-box;"><br/></p></section></section>