<p><br/></p><p><br/></p><p style="margin: 0px 8px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 务 车 商，悦 享 云 端 · </span></p><p></p><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2; overflow-wrap: break-word !important;"><p style="margin: 0px 8px 10px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; text-align: center; line-height: normal; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 1px; height: 274px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCA6AKOgJAAL2ytBL6ZY94.jpeg" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCA6AKOgJAAL2ytBL6ZY94.jpeg"/></span></p></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; box-sizing: border-box; clear: both; min-height: 1em; overflow-wrap: break-word !important;">近年来，随着新技术和互联网生态的飞速发展，消费升级的步伐加快，消费者的行为习惯发生巨大改变！</p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; letter-spacing: 0.544px; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; box-sizing: border-box; display: flex; flex-flow: row nowrap; text-align: right; justify-content: flex-end; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box; background-color: rgb(69, 85, 141); height: 3px; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; box-sizing: border-box; white-space: normal; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; line-height: 2; letter-spacing: 1px; color: rgb(89, 86, 86); overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;">封面来源 </strong>| pexels</section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 郭志祥</span></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box; min-height: 1em; text-align: right; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><p></p><p line="QJYQ" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></p><p></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2020年，在没有展厅、非官方授权经销商的情况下，</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">某车商依靠</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">9个人的销售团队，借助微信了解客户需求（需求车型、颜色、个性化需求、交货时间等），</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">为</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">客户</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">提供</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">个性化定制交付方式</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">（</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用巨大的礼盒包装好车子，安装好灯光、配好音乐，给予客户十足的惊喜</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">），</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在2020年疫情期间，创造了15亿元营收。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在传统流量模式难以满足全新营销需求的今天，车企和经销商纷纷转变思路，开启线上营销的创新模式，试水线上销售，直播买车、VR看车、上门取送车等。上述这个出圈的案例就充分证明了经营私域生态的价值和潜力。</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过特色的营销点、个性化的定制，以用户转介绍的形式，在用户的社群、朋友圈扩</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">散，从而创造出</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新的</span><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">销售突破。</span><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCHSAczysAAKbUlC_UbY859.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCHSAczysAAKbUlC_UbY859.png"/></section><p></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p line="x1Ts" style="margin-top: 0pt; margin-bottom: 0pt; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p></p><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</span></strong></section><section style="outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(2, 30, 170); font-size: 24px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">私域流量听着很美好，但做起来真的很难</span></p></span></strong></span></section><section style="outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">私域流量是品牌自有的，可展开个性化运营的用户资产。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">品牌可主动反复触达、唤醒用户；通过培养忠实用户，进一步扩散影响；通过掌握用户数据，精准分析用户行为，提供精细化营销服务。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在用户争夺日益激烈，集客成本高昂的形势下，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过运营私域流量，提供更优质的服务体验，从而推动潜在消费者加速购买决策，提高保有客户粘性，让经销商看到了逆境突破的新希望。</span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; overflow-wrap: break-word !important;"> </section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">但目前看，4S店的私域运营还处在初期，并普遍存在以下几个关键问题：</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section data-tools="135编辑器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ul class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: disc; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">不受控的私域运营环境：</strong></span><span style="outline: 0px; max-width: 100%; caret-color: red; font-family: -apple-system-font, BlinkMacSystemFont, Arial, sans-serif; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">潜客通常在不受控的社交媒体、垂直媒体等第三方平台上活跃并建立决策框架，经销商缺失自主的留存平台。</span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少有效的运营方法</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">：用户没有分层管理，日常主要以空投式信息推送和客服电话邀约与客户联系，粗放式的运营导致转化效果不理想。</span></span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺乏科学的数据分析工具：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用户数据分散割裂，缺少有效的工具管理，难以整合分析形成全面深刻的用户洞察。</span></p></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 20px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 17px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少专业的运营团队：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">缺少懂行业的互联网营销人才，难以推动行之有效的运营与服务。</span></span></p></li></ul></section></section></section></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><p line="fh8a" style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</span></strong></span></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过产品和服务，助力经销商营销数字化升级</span></strong></span></strong></span></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">基于此，金蝶车商悦<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">推出</span></span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“平台+运营”的一站式解决方案，</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">从三个维度着手，围绕汽车客户全生命周期的价值点（试乘试驾、车辆购买、精品购买、保养维修等），帮助经销商全面开展私<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">域</span>运营，提高客户全生命周期价值。 </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section data-tools="135编辑器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></section><ul class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: disc; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">构建自主可控的私域运营环境：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用SCRM平台打通经销商的微信生态</span></span><span style="outline: 0px; max-width: 100%; font-size: 14px; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">（微信公众号、小程序、企业微信）</span><span style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">，建立与用户可主动反复触达的沟通渠道；</span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造全生命周期数字营销平台：</strong>建立用户画像，打上用户标签，跟进用户全生命周期；</span></section></li><li style="outline: 0px; max-width: 100%; font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 15px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立四位一体的私域运营体系：</span></strong><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">用户运营、内容/社区运营、活动运营、商城运营，全方位提高用户满意度，增加用户粘性。</span></section></li></ul></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCFuAMXLRAAGY7fa3R40154.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCFuAMXLRAAGY7fa3R40154.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 14.6667px; white-space: normal; color: rgb(0, 82, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</span></strong></span></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造自主可控的私域运营环境，构建私域流量池</span></strong></span></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打通微信生态数据接口，构建自主可控的私域运营环境。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信是目前用户池最大、接受度最高、社交属性最强的生态。车商悦SCRM系统与微信生态、汽车垂直媒体的接口打通，将线索沉淀到系统中统一管理。</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过微信公众号、小程序提供及时有效的车主服务；通过企业微信与客户建立有效链接，实现销售及售后业务管理的移动化。</span><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCE-ABE5AAAPKtbcq-Zk175.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCE-ABE5AAAPKtbcq-Zk175.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: PingFangSC-Light; letter-spacing: 0.544px; white-space: normal; font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</span></strong></span></strong></span></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打造全生命周期数字化营销平台，提供个性化服务</span></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></h1><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">个性化的服务要求更细颗粒度的用户分层。</span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">对用户进行细化的分层管理，如潜在客户、1年以上（未进店）、三年以内（购车）、三年以上（购车），便于制定差异化营销服务策略。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一方面，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">关注到用户全生命周期不同阶段的需求</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，提供因时而异的精准服务，优化服务体验；</span>另一方面，</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在服务的同时，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">开展个性化的营销活动</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。如通过新购赠礼活动，提升新客成交率、通过置换奖励，增加老客换购率等。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCEaAfAlKAABdDfl8DU4648.png" _src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCEaAfAlKAABdDfl8DU4648.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">SCRM系统的用户画像植入企业微信侧边栏，销售顾问可在与用户交流的过程中，轻松调出用户画像，根据用户标签和业务消费情况，提供更具个性的服务。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCDuAaA2FAAW4RJwhWeU885.png" _src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCDuAaA2FAAW4RJwhWeU885.png"/></section><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); font-size: 16px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; color: rgb(0, 82, 255); font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14.6667px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 36px; box-sizing: border-box !important; overflow-wrap: break-word !important;">05</span></strong></span></strong></span></strong></span></section></h1><h1 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立四位一体的运营体系，提升业绩</span></strong></span></section></h1><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCC2AWlHJAAD9dopphNc161.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCC2AWlHJAAD9dopphNc161.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「用户运营，新客激活六步走」</strong></span></strong></h5><section data-tools="135编辑器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ol class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: decimal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">新客关注公众号后，获得优惠券推送；顾问用企微添加客户好友，可邀请客户进群</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据用户的浏览情况，SCRM自动建立用户标签</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过设置关键词，</span></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在企业聊天窗口快速</span></strong><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">进行答疑解惑</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据用户生命周期，SCRM自动提醒顾问跟进</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据用户标签，通过微信公众号定向推送个性化<strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; box-sizing: border-box !important; overflow-wrap: break-word !important;">内容</span></strong></span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据用户画像，邀约客户参与试乘试驾等其他活动</span></strong></p></li></ol></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCIaAJ0O_AAVyAzJ2o08764.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCIaAJ0O_AAVyAzJ2o08764.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">线上云店，24小时在线营业。</span><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">微信公众号线上云展厅，将线下业务复制到线上，实现24小时营业。新用户可关注经销商微信公众号，自主浏览线上展厅；根据意向车型，选择就近门店，发起新车询价和试驾预约，到达合理安排时间到店的体验。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCJGASjvDAAXtHcgq7Os542.png" _src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCJGASjvDAAXtHcgq7Os542.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">线索集客案例：购车报价器</span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">活动运营，老客户召回五步走</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section data-tools="135编辑器" data-id="93717" style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-image: url("https://mmbiz.qpic.cn/mmbiz_png/7QRTvkK2qC6tIGvc3ozCHcBonywI7fDV4Ksmoy5hWQHibq7TQpAQ5tricOQ7dnLg81iapxGeoUkic5Ob8vHOSI24xQ/640?wx_fmt=png"); background-size: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding: 1em; outline: 0px; max-width: 100%; line-height: 1.75em; letter-spacing: 1px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><ol class="list-paddingleft-2" style="padding-left: 2.2em; outline: 0px; max-width: 100%; list-style-type: decimal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在SCRM创建优惠券/体验券/预储值礼包</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据用户标签进行用户筛选，编辑公众号活动推文/活动短信进行定向推送</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客户获得优惠券/体验券，报名参加活动</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客户进门店消费，顾问核销券码抵扣</span></strong></p></li><li style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: red; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">添加顾问企业微信再次建立连接，延长留存周期</span></strong></p></li></ol></section></section></section></section><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/08/A4/CvYhHWEuCJ2AVPp1AAeVHADl6u4791.png" _src="http://www.cargeer.com/group2/M00/08/A4/CvYhHWEuCJ2AVPp1AAeVHADl6u4791.png"/></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">不断的车主关怀，不断的客户关系。</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">老客户在微信公众号完成车主认证，可在线上完成续保、道路救援、积分兑换等业务办理；</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">可实时跟进业务进度、接收消费明细、预约信息、保险到期等提醒；可</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; color: rgb(73, 73, 73); font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在微信公众号，获得最新资讯和活动推送，达到持续有效的触达。</span><span style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCTGANZNfAAXQWnexw1E592.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCTGANZNfAAXQWnexw1E592.png"/></section></h4><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; white-space: normal; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 企业微信续保提醒召回</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">活用营销工具，提高运营转化。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过集客报名、特价车、购车砍价<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">等营销工具发起活</span>动，吸引老客户参与。福州某合作4S店，针对老客户发起线上团购活动，单次活动共收获订单133笔；英菲尼迪30周年收获订单44笔，微商城收入占总业绩的62%。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCT6AHS39AAq7siBT9-U959.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCT6AHS39AAq7siBT9-U959.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;">商城活动回厂</span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">内容运营，人/车/生活三大方向</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">内容运营围绕人、车、生活三大方向展开。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">关心车主，从兴趣点出发，提高服务体验；关注车，从需求点出发，提高引流、进场、转化；延伸车生活，从共鸣点出发，让用户爱上分享。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/08/A4/CvYhHWEuCUmAV4ZCAAKt0UpHjg4426.png" _src="http://www.cargeer.com/group2/M00/08/A4/CvYhHWEuCUmAV4ZCAAKt0UpHjg4426.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">策划互动性强的活动，激发用户分享欲，借助用户朋友圈产生熟人关系的活动裂变。</span><img src="http://www.cargeer.com/group2/M00/08/A4/CvYhq2EuCYCAQB35ABZso-Cj7WA766.png" _src="http://www.cargeer.com/group2/M00/08/A4/CvYhq2EuCYCAQB35ABZso-Cj7WA766.png"/></section><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section></h4><h4 data-foldable-wrapper="" style="outline: 0px; font-weight: 400; max-width: 100%; white-space: normal; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"></h4><h5 style="margin-right: 8px; margin-left: 8px; outline: 0px; font-weight: 400; font-size: 16px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">「</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">商城运营，延伸用户价值体验</strong></span></strong><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-family: PingFangTC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">」</strong></span></strong></h5><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">建立商城的会员体系。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">根据用户的消费情况和活跃度，自动升降经验值，让用户享有对应的积分权益，从而更好的提高用户参与的积极性，推动消费升级。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCYqAU1FyAASMCwAQdtw596.png" _src="http://www.cargeer.com/group1/M00/38/8B/CvYhHWEuCYqAU1FyAASMCwAQdtw596.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; color: rgb(178, 178, 178); font-size: 14px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">会员管理体系</span></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-size: 15px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">会员可在商城，用积分兑换售后维修保养、精品、美容装璜等优惠券，在线下门店消费时抵扣使用。</span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">某车商在双十一期间，面向会员在商城发起了“<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">定</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">金拍拍</span>”<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;">预存</span>活动，激活了一批有需求的老客户回厂。</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/08/A4/CvYhHWEuCZqAbbcnAAhWc7OoV2I116.png" _src="http://www.cargeer.com/group2/M00/08/A4/CvYhHWEuCZqAbbcnAAhWc7OoV2I116.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(178, 178, 178); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">积分商城活动</span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">最后，多维度的指标，直观的数据报表，可以为运营效果提供支撑。运营团队根据执行内容，按月、季度、年度输出运营报告，优化总结提升转化效果。</span><img src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCaSADWxiAALudD2aH2Y262.png" _src="http://www.cargeer.com/group1/M00/38/90/CvYhq2EuCaSADWxiAALudD2aH2Y262.png"/></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(178, 178, 178); font-family: PingFangSC-Light; font-size: 14px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> 金蝶车商悦运营月报 </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在数字化转型的趋势之下，</span><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如果说，ERP、CRM等数字化工具为经销商搭建好了“毛坯房”，那金蝶车商悦<span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“平台+运营”的一站式解决方案</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，则可以提供精装修服务。</span></span><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">让每个经销商都有自己的风格！</span><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></span></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 2em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(73, 73, 73); letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; white-space: normal; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> </span></strong></span></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; text-align: center; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); box-sizing: border-box !important; 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margin-left: 8px; outline: 0px; max-width: 100%; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="margin: 0pt 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; white-space: normal; line-height: 1.7; font-size: 11pt; color: rgb(73, 73, 73); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: PingFangSC-Light; font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"> <em style="outline: 0px; max-width: 100%; box-sizing: border-box; color: rgb(0, 0, 0); font-family: Optima-Regular, PingFangTC-light; 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