<p data-first-child="" data-pid="n7aK6Ei8" style="margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><p data-first-child="" data-pid="n7aK6Ei8" style="text-align: center; margin-top: 0px; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">· 服 务 车 商，悦 享 云 端 ·</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic3.zhimg.com/80/v2-56772d560658dd0c45f46c62e2480e4a_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="430" data-original-token="v2-56772d560658dd0c45f46c62e2480e4a" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-56772d560658dd0c45f46c62e2480e4a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-56772d560658dd0c45f46c62e2480e4a_b.jpg" height="430" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳集团</figcaption></figure></p><p data-pid="-j6J7gml" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在传统商业模式中，汽车4S主要依靠进销差价盈利。业务板块包括展厅零售、售后配件销售、二手车和金融衍生服务。</p><p data-pid="nsTepRpw" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">然而，随着行业快速发展和扩张，4S行业的短板开始凸显，经销商集团经营压力持续增大。为提升竞争优势，经销商集团正在调整发展模式和管理方式。</p><p data-pid="ltqFv9NF" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">文</span>| 小悦悦</p><p data-pid="0CaEfQCY" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><em><span style="font-synthesis: style; font-weight: 600;">Hi Cargeer，请观看本期采访视频~</span></em></p><p data-pid="F6f78GZm" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽车是一汽红旗品牌全国重要战略合作伙伴，作为数字化转型的新势力，他们的表现可圈可点。从业务增长带来的管控需求梳理，到数字化战略的统一规划，再到3个月16家门店的实施落地，泰岳汽车打造了一套适合自身特色的数字化管理方法论。</p><p data-pid="F6f78GZm" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">为了更深入地理解泰岳汽车的数字建设思路与实施路径，车商悦专访了<span style="border-bottom: 1px solid rgb(69, 69, 69);">泰岳汽车集团CEO成晓莹</span>及<span style="border-bottom: 1px solid rgb(69, 69, 69);">泰岳汽车集团数字化负责人张峰。</span></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">01 为什么要发展数字化？</span></h2><p data-pid="wZzm6oLJ" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽车集团拥有自身的优势和特点，其门店遍布北京、上海、四川、河南、新疆、宁夏全国10多个省市自治区。因此，要将战略意识传达给各个门店并实现统一管理是一项极具挑战的任务。而主机厂DMS品牌的封闭性增加了集团统一管理的难度。</p><p data-pid="BwJvKtH_" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">通过持续稳健的经营，泰岳汽车的门店数也在不断增加。此时，泰岳汽车总经理成晓莹认为，集团标准化管理和数字化支撑体系的建立，开始变得愈发重要。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic1.zhimg.com/80/v2-11a9dff20a3f6a819381674809935718_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="432" data-original-token="v2-11a9dff20a3f6a819381674809935718" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic1.zhimg.com/v2-11a9dff20a3f6a819381674809935718_r.jpg" data-actualsrc="https://pic1.zhimg.com/v2-11a9dff20a3f6a819381674809935718_b.jpg" height="432" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure></p><p data-pid="kxC85WcE" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽车集团数字化负责人张峰，则从另一个角度讲述了自己对数字化的看法。他认为，随着新能源汽车的兴起，汽车行业正面临新的机遇与挑战。客户在哪里？员工需要什么支持？现有的产品和服务是否能满足客户的需求？这些是泰岳面对的挑战，也是他进行数字化变革的方向。</p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><br/><span style="font-synthesis: style;">02 数字化建设思路</span></h2><p data-pid="j4s_CxYf" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">相较于新零售行业，中国汽车经销商整体数字化程度并不高。张峰认为，泰岳的数字化管理不能闭门造车，应该从外部行业学习好的做法和模式。泰岳汽车希望通过精细化的管理体系，提高集团运营效率，并为门店业务赋能。同时，借助数字化工具更快速地与客户建立联系，更精准地了解客户需求，为客户提供个性化服务，以提升集团的竞争力。</p><p data-pid="FEwahWaF" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">为了实现这一目标，2022年，泰岳汽车集团在金蝶EAS财务系统的基础上上线了4S业务管理系统。随后，依托业财一体的数字化底座，陆续打造了泰岳BI报表、企业微信和微商城小程序等工具。这为泰岳汽车集团的数字化转型提供了强有力的支持，同时也有助于提升了竞争力，更好地应对市场的挑战。</p><p data-pid="ILVZNJIX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">首先，搭建一个牢固的数字化底座。</span>基于金蝶业财一体化系统，泰岳将业财数据进行沉淀和汇总，包括整车管理、售后维修管理、衍生业务管理、二手车管理以及财务会计等。就像建房子，地基决定了你未来想怎么装修，想建多高的楼。</p><p data-pid="YqQV84m6" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">其次，运用具有社交生态能力的企业微信统一员工与客户的门户。</span>泰岳将OA、HR、SCRM等功能集成到企微平台，通过金蝶ERP与企微的连接，将业务数据反馈到企业微信中。逐渐丰富的客户画像和群标签，将更好地帮助集团统一管理客户资源，助力门店为客户提供精准的服务。</p><p data-pid="htVDcrIS" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">紧接着，建立BI体系，打破了集团数据孤岛的局面。</span>泰岳建立了自己的数据库，将数据进行汇总、清洗和分析，并将关键指标以图表的形式呈现给管理层。这样做的目的是帮助集团全局把握经营现状，快速发现业务短板，并做出更高效的决策。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-829a4409a1b12e377c1a69aec9133ced_720w.webp" data-size="normal" data-rawwidth="1920" data-rawheight="1080" data-original-token="v2-829a4409a1b12e377c1a69aec9133ced" class="origin_image zh-lightbox-thumb lazy" width="1920" data-original="https://pic2.zhimg.com/v2-829a4409a1b12e377c1a69aec9133ced_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-829a4409a1b12e377c1a69aec9133ced_b.jpg" height="1080" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">业财一体化底座</figcaption></figure></p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">03 实施落地步骤</span></h2><p data-pid="0z8G38kx" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽车将数字化建设视为一把手工程，由董事长挂帅，总经理担任组长，通过充分的前期准备工作，统一集团上下各部门的思想，为系统的顺利推行铺平了道路。</p><p data-pid="hWZCt3io" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在成都和开封两家试点店上线的过程中，张峰协同金蝶实施顾问，带领种子用户制定了泰岳数字化系统的上线标准与细则，这些举措为全国门店的实施打下了基础。</p><p data-pid="hWZCt3io" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“最初，我们编写了700多页的泰岳金蝶操作手册。但我们很快意识到视频更便于大家理解，于是又组织种子用户录制了操作视频。在这个过程中，我们发现某些岗位的业务差异化较大。因此，我们又组织了全国各门店关键岗位的员工进行了为期两天的线下培训，并将转训过程总结成案例。”张峰向我们分享了系统实施的过程。</p><p data-pid="orWmcGro" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">正因为泰岳汽车每一步都脚踏实地，才有3个月时间上线16家门店的成果。目前每天超过600人在金蝶系统进行单据处理。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic2.zhimg.com/80/v2-3bc04b2ce4d3feb9870e8a44ab593a75_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="555" data-original-token="v2-3bc04b2ce4d3feb9870e8a44ab593a75" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-3bc04b2ce4d3feb9870e8a44ab593a75_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-3bc04b2ce4d3feb9870e8a44ab593a75_b.jpg" height="555" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">04 带来的改变</span></h2><p data-pid="Q77_-QWN" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">在只使用DMS系统的时期，数据统一口径需要很高的管理成本。当集团需要数据进行决策时，首先各门店要从DMS导出数据到Excel表，再由集团汇总报表。整个过程耗时长、效率、误差多。</p><p data-pid="QioxVXuX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“如果数字不准确，我们对任何事情的判断都会受影响，最终导致决策失误。”成晓莹指出。</p><p data-pid="OdRzs1i7" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">现在各门店统一在金蝶EAS上录入业务数据，集团每天在18点提取当天数据。“对我的工作来说，更省心了！ 以前更多地倾向于人治，涉及到规则和奖罚的考量。现在至少口径是一致的，数据时效性和准确性也得到保障！”成晓莹欣慰地表示。</p><p data-pid="Csl6RL97" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">借助数字系统提升集团数字化管理能力，既能保证集团稳健发展和扩张，也能保障门店的合规经营。基于准确的经营数据可以更客观、更快速反映门店管理的短板，助力管理层更精准地定位问题。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-2922c9b5010413a78150339ada71e5f9_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="576" data-original-token="v2-2922c9b5010413a78150339ada71e5f9" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-2922c9b5010413a78150339ada71e5f9_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-2922c9b5010413a78150339ada71e5f9_b.jpg" height="576" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽车集团CEO成晓莹</figcaption></figure></p><p data-pid="a9-UBPFv" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">05 人·车·生活展望</span></h2><p data-pid="Y9M_vRvW" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">成晓莹认为，泰岳汽车已经实现了基础的数字化管理，未来的发展应该更多地关注于客户服务。作为一家涉足汽车、房产和新能源等多个领域的集团，泰岳将能够利用其多业态的优势，为客户提供更丰富的增值服务。 “目前，红车会会员体系正逐步搭建中，我们希望客户不仅仅是在泰岳买车，还能够拥有一种全新的、更多的生活方式。”成晓莹与我们分享道。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic3.zhimg.com/80/v2-d2383324a4055feade20d7660d17e50a_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="623" data-original-token="v2-d2383324a4055feade20d7660d17e50a" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-d2383324a4055feade20d7660d17e50a_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-d2383324a4055feade20d7660d17e50a_b.jpg" height="623" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure></p><p data-pid="hiFyqiyz" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">此外，作为红旗战略合作伙伴，泰岳汽车拥有许多优秀的一线人员，例如金融专家和钣金维修专家；同时，泰岳也拥有众多优质的红旗客户，这些客户对红旗的理解远大于销售人员。</p><p data-pid="hiFyqiyz" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">“我们希望将这些意见领袖（KOL）和关键消费者（KOC）聚集在一起，驾驶着红旗车辆，一同体验全国各地的生活，并通过直播的方式向更多的车主传递泰岳集团人·车·生活的理念。”张峰分享了他的运营设想。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><img src="https://pic3.zhimg.com/80/v2-97d76467aca2f73fb7093609452105ea_720w.webp" data-caption="" data-size="normal" data-rawwidth="1024" data-rawheight="487" data-original-token="v2-97d76467aca2f73fb7093609452105ea" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic3.zhimg.com/v2-97d76467aca2f73fb7093609452105ea_r.jpg" data-actualsrc="https://pic3.zhimg.com/v2-97d76467aca2f73fb7093609452105ea_b.jpg" height="487" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></figure></p><p data-pid="6MBz8dDc" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">人·车·生活是一种汽车文化，也是泰岳汽车集团的数字化愿景，不久的将来，我们将看到泰岳汽车携手红旗车主，共同打造出一条泰岳版的丝绸之路！</p><p class="ztext-empty-paragraph" style="margin-top: -0.8em; margin-bottom: -0.8em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">关于泰岳汽车集团</span></h2><p data-pid="qVV34k6y" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;">泰岳汽车是山东泰岳实业集团有限公司旗下主营汽车领域的集团企业，总部位于北京。自2004年在东营建立了第一家北京现代店起，现已发展为拥有50多家门店和商超的汽车经销商集团。经营品牌包括红旗、梅赛德斯—奔驰、福特、北京现代等。泰岳汽车拥有全方位的汽车服务体系，包括销售、售后、二手车、改装、出行和出口等板块。集团以“为客户创造价值，让员工放飞梦想”为原则，稳健地发展着。</p><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic4.zhimg.com/80/v2-c2510f154f36eaeca20fc81660011b43_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="622" data-original-token="v2-c2510f154f36eaeca20fc81660011b43" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic4.zhimg.com/v2-c2510f154f36eaeca20fc81660011b43_r.jpg" data-actualsrc="https://pic4.zhimg.com/v2-c2510f154f36eaeca20fc81660011b43_b.jpg" height="622" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽车</figcaption></figure></p><p data-pid="HQPxSQV1" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/></p><h2 style="font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-stretch: inherit; font-size: 1.2em; line-height: 1.5; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-optical-sizing: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin-top: calc(2.33333em); margin-bottom: calc(1.16667em); clear: left; font-synthesis: style; color: rgb(18, 18, 18); text-wrap: wrap;"><span style="font-synthesis: style;">05 创见者说</span></h2><p><figure data-size="normal" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-c0f39f875ee970fc9c8dd70052f87799_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="456" data-original-token="v2-c0f39f875ee970fc9c8dd70052f87799" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-c0f39f875ee970fc9c8dd70052f87799_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-c0f39f875ee970fc9c8dd70052f87799_b.jpg" height="456" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽车集团CEO成晓莹</figcaption></figure><figure data-size="normal" style="margin-top: calc(2.24em); margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><div><img src="https://pic2.zhimg.com/80/v2-35e78c41a26b1fbf3c39161ca1a0d775_720w.webp" data-size="normal" data-rawwidth="1024" data-rawheight="440" data-original-token="v2-35e78c41a26b1fbf3c39161ca1a0d775" class="origin_image zh-lightbox-thumb lazy" width="1024" data-original="https://pic2.zhimg.com/v2-35e78c41a26b1fbf3c39161ca1a0d775_r.jpg" data-actualsrc="https://pic2.zhimg.com/v2-35e78c41a26b1fbf3c39161ca1a0d775_b.jpg" height="440" data-lazy-status="ok" style="display: block; margin-right: auto; margin-left: auto; height: auto; cursor: zoom-in; background-color: transparent; animation: 0.5s ease-in 0s 1 normal none running animation-1yvu044; width: 690px;"/></div><figcaption style="color: rgb(153, 153, 153); font-size: 0.9em; line-height: 1.5; margin-top: calc(0.666667em); padding-right: 1em; padding-left: 1em; text-align: center;">泰岳汽车集团数字化负责人张峰</figcaption></figure></p><p data-pid="XfR2GSIX" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><br/><br/><br/><br/></p><p data-pid="QzY0BmHK" style="margin-top: 1.4em; margin-bottom: 1.4em; color: rgb(18, 18, 18); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Microsoft YaHei", "Source Han Sans SC", "Noto Sans CJK SC", "WenQuanYi Micro Hei", sans-serif; font-size: medium; text-wrap: wrap;"><span style="font-synthesis: style; font-weight: 600;">RECOMMENDATION</span></p><p data-pid="Gy5MCy3R" style="margin-top: 1.4em; 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