<p><br/></p><p><br/></p><section style="outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; color: rgb(34, 34, 34); text-align: center; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(123, 127, 131); font-family: PingFangTC-Light; font-size: 12px; letter-spacing: 0.544px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">· 服 务 车 商，悦 享 云 端 · </span></section><p style="margin: 0px 8px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-align: center; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12bmALiJpAAcqUOb6rSk211.jpg" _src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12bmALiJpAAcqUOb6rSk211.jpg"/></p><p></p><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 677px; vertical-align: top; background-color: rgba(0, 0, 0, 0); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 677px; vertical-align: top; background-color: rgb(248, 248, 248); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 20px; margin-bottom: 20px; outline: 0px; max-width: 100%; display: flex; flex-flow: row; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 30px; margin-left: 30px; outline: 0px; max-width: 100%; display: inline-block; width: auto; vertical-align: top; flex: 100 100 0%; height: auto; align-self: flex-start; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; font-size: 15px; color: rgb(139, 139, 139); letter-spacing: 1px; line-height: 1.8; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">随着移动互联网的飞速发展和消费者行为习惯的转变，车主从单纯的购车比价及售后用车，演变为售前关注、售中购车、售后用车及衍生服务的线上线下一体、全生命周期价值旅程。 </span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></p><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; text-decoration-style: solid; text-decoration-color: rgb(139, 139, 139); box-sizing: border-box !important; overflow-wrap: break-word !important;">如何更好地理解客户运营？如何打造自有的流量体系？如何扩大数字化渠道的影响力？如何通过数字营销降低线索成本？成为汽车经销商集团抓住汽车数字营销增量机遇的关键。</span></span></strong><span style="outline: 0px; max-width: 100%; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; text-decoration-style: solid; text-decoration-color: rgb(139, 139, 139); box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></span></p></section></section></section></section></section></section></section></section><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; line-height: normal; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; display: flex; flex-flow: row; text-align: right; justify-content: flex-end; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; min-width: 10%; flex: 0 0 auto; height: auto; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; justify-content: flex-end; transform: translate3d(-12px, 0px, 0px); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; background-color: rgb(69, 85, 141); height: 3px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float: left;line-height: 0;width: 0px;vertical-align: top;visibility: visible;"></svg></section></section></section></section></section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; color: rgb(89, 86, 86); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 13px; letter-spacing: 1px; min-height: 1em; text-align: right; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">封面来源 </strong>| 康桥集团</section></section><section powered-by="xiumi.us" style="padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="letter-spacing: 1px; margin-right: 8px; margin-bottom: 10px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(89, 86, 86); font-size: 13px; min-height: 1em; text-align: right; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">文</strong>| 小悦悦</span></section><section class="channels_iframe_wrp" style="letter-spacing: 0.544px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></section><section style="letter-spacing: 0.544px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"\n","24:\"rb8S\"|32:4|direction:\"ltr\""],[20,"如何更好地理解用户运营？如何打造自有的流量体系，扩大数字化渠道的影响力？如何通过数字营销降低线索成本？浙江康桥汽车集团（以下简称康桥集团）直面用户，深入洞察客群，实施多项用户运营的创新举措，","inline-dir:\"ltr\""],[20,"完成私域服务模式的升级。"],[20,"\n","24:\"fJhq\"|direction:\"ltr\""],[20,"\n","24:\"FyAn\"|direction:\"ltr\""],[20,"康桥集团私域运营的初衷，源于投资人一个朴实的想法：在汽车这个消费低频的行业，如何更多地链接客户，更好地服务客户？作为","inline-dir:\"ltr\""],[20,"用户运营中心的负责人，宋雪","8:1|inline-dir:\"ltr\""],[20,"将康桥集团的数字营销目标细化为三个部分：打通潜客到基盘客户整个用户链路，延长客户生命周期，以及与车主产生更高频的互动和交流。","inline-dir:\"ltr\""],[20,"\n","24:\"thYK\"|direction:\"ltr\""],[20,"\n","24:\"qaRT\"|direction:\"ltr\""],[20,"2022年10月，康桥集团的私域运营项目正式启动，宋雪组建了包括内容运营、商城运营和社群运营等岗位的项目小组，借助企业微信、CRM、自媒体平台和在线商城等工具，围绕车主的全生命周期进行服务优化和渠道布局。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><h4 style="outline: 0px; font-weight: 400; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">康桥集团私域运营的初衷源于投资人一个朴实的想法：在汽车这个消费低频的行业，如何更多地链接客户，更好地服务客户？</span></strong></strong></p><p style="margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"></strong></strong><span data-docs-delta="[[20,"\n","24:\"rb8S\"|32:4|direction:\"ltr\""],[20,"如何更好地理解用户运营？如何打造自有的流量体系，扩大数字化渠道的影响力？如何通过数字营销降低线索成本？浙江康桥汽车集团（以下简称康桥集团）直面用户，深入洞察客群，实施多项用户运营的创新举措，","inline-dir:\"ltr\""],[20,"完成私域服务模式的升级。"],[20,"\n","24:\"fJhq\"|direction:\"ltr\""],[20,"\n","24:\"FyAn\"|direction:\"ltr\""],[20,"康桥集团私域运营的初衷，源于投资人一个朴实的想法：在汽车这个消费低频的行业，如何更多地链接客户，更好地服务客户？作为","inline-dir:\"ltr\""],[20,"用户运营中心的负责人，宋雪","8:1|inline-dir:\"ltr\""],[20,"将康桥集团的数字营销目标细化为三个部分：打通潜客到基盘客户整个用户链路，延长客户生命周期，以及与车主产生更高频的互动和交流。","inline-dir:\"ltr\""],[20,"\n","24:\"thYK\"|direction:\"ltr\""],[20,"\n","24:\"qaRT\"|direction:\"ltr\""],[20,"2022年10月，康桥集团的私域运营项目正式启动，宋雪组建了包括内容运营、商城运营和社群运营等岗位的项目小组，借助企业微信、CRM、自媒体平台和在线商城等工具，围绕车主的全生命周期进行服务优化和渠道布局。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为</span></strong></strong></span><span style="outline: 0px; max-width: 100%; text-decoration-line: underline; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">用户运营中心</span></strong></strong></span><span style="outline: 0px; max-width: 100%; text-decoration-line: underline; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">的负责人</span></strong></strong></span><span data-docs-delta="[[20,"\n","24:\"rb8S\"|32:4|direction:\"ltr\""],[20,"如何更好地理解用户运营？如何打造自有的流量体系，扩大数字化渠道的影响力？如何通过数字营销降低线索成本？浙江康桥汽车集团（以下简称康桥集团）直面用户，深入洞察客群，实施多项用户运营的创新举措，","inline-dir:\"ltr\""],[20,"完成私域服务模式的升级。"],[20,"\n","24:\"fJhq\"|direction:\"ltr\""],[20,"\n","24:\"FyAn\"|direction:\"ltr\""],[20,"康桥集团私域运营的初衷，源于投资人一个朴实的想法：在汽车这个消费低频的行业，如何更多地链接客户，更好地服务客户？作为","inline-dir:\"ltr\""],[20,"用户运营中心的负责人，宋雪","8:1|inline-dir:\"ltr\""],[20,"将康桥集团的数字营销目标细化为三个部分：打通潜客到基盘客户整个用户链路，延长客户生命周期，以及与车主产生更高频的互动和交流。","inline-dir:\"ltr\""],[20,"\n","24:\"thYK\"|direction:\"ltr\""],[20,"\n","24:\"qaRT\"|direction:\"ltr\""],[20,"2022年10月，康桥集团的私域运营项目正式启动，宋雪组建了包括内容运营、商城运营和社群运营等岗位的项目小组，借助企业微信、CRM、自媒体平台和在线商城等工具，围绕车主的全生命周期进行服务优化和渠道布局。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，</span></strong></strong></span><span style="outline: 0px; max-width: 100%; text-decoration-line: underline; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">宋雪</span></strong></strong></span><span data-docs-delta="[[20,"\n","24:\"rb8S\"|32:4|direction:\"ltr\""],[20,"如何更好地理解用户运营？如何打造自有的流量体系，扩大数字化渠道的影响力？如何通过数字营销降低线索成本？浙江康桥汽车集团（以下简称康桥集团）直面用户，深入洞察客群，实施多项用户运营的创新举措，","inline-dir:\"ltr\""],[20,"完成私域服务模式的升级。"],[20,"\n","24:\"fJhq\"|direction:\"ltr\""],[20,"\n","24:\"FyAn\"|direction:\"ltr\""],[20,"康桥集团私域运营的初衷，源于投资人一个朴实的想法：在汽车这个消费低频的行业，如何更多地链接客户，更好地服务客户？作为","inline-dir:\"ltr\""],[20,"用户运营中心的负责人，宋雪","8:1|inline-dir:\"ltr\""],[20,"将康桥集团的数字营销目标细化为三个部分：打通潜客到基盘客户整个用户链路，延长客户生命周期，以及与车主产生更高频的互动和交流。","inline-dir:\"ltr\""],[20,"\n","24:\"thYK\"|direction:\"ltr\""],[20,"\n","24:\"qaRT\"|direction:\"ltr\""],[20,"2022年10月，康桥集团的私域运营项目正式启动，宋雪组建了包括内容运营、商城运营和社群运营等岗位的项目小组，借助企业微信、CRM、自媒体平台和在线商城等工具，围绕车主的全生命周期进行服务优化和渠道布局。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">将康桥集</span></strong></strong></span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">团的</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">数字营销目标细化为三个部分：</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">打通从潜客到基盘客户整个客户链路，延长客户生命周期，以及与车主产生更高频的互动和交流。</span></strong></span></strong></span></strong></strong></span></strong></strong></span></strong></strong></p><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">2022年10月，康桥集团的私域运营项目正式启动，宋雪组建了包括</span></strong></strong><span data-docs-delta="[[20,"\n","24:\"rb8S\"|32:4|direction:\"ltr\""],[20,"如何更好地理解用户运营？如何打造自有的流量体系，扩大数字化渠道的影响力？如何通过数字营销降低线索成本？浙江康桥汽车集团（以下简称康桥集团）直面用户，深入洞察客群，实施多项用户运营的创新举措，","inline-dir:\"ltr\""],[20,"完成私域服务模式的升级。"],[20,"\n","24:\"fJhq\"|direction:\"ltr\""],[20,"\n","24:\"FyAn\"|direction:\"ltr\""],[20,"康桥集团私域运营的初衷，源于投资人一个朴实的想法：在汽车这个消费低频的行业，如何更多地链接客户，更好地服务客户？作为","inline-dir:\"ltr\""],[20,"用户运营中心的负责人，宋雪","8:1|inline-dir:\"ltr\""],[20,"将康桥集团的数字营销目标细化为三个部分：打通潜客到基盘客户整个用户链路，延长客户生命周期，以及与车主产生更高频的互动和交流。","inline-dir:\"ltr\""],[20,"\n","24:\"thYK\"|direction:\"ltr\""],[20,"\n","24:\"qaRT\"|direction:\"ltr\""],[20,"2022年10月，康桥集团的私域运营项目正式启动，宋雪组建了包括内容运营、商城运营和社群运营等岗位的项目小组，借助企业微信、CRM、自媒体平台和在线商城等工具，围绕车主的全生命周期进行服务优化和渠道布局。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">内容运营、商城运营和社群运营</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong></span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">等岗位的项目小组，借助企业微信、SCRM、自媒体渠道和在线商城等工具，围绕车主的全生命周期进行服务的优化与升级。 </span></strong></strong></section></h4></span></section><section style="letter-spacing: 0.544px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="letter-spacing: 0.544px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><p style="letter-spacing: 0.544px; margin: 0px 8px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); caret-color: rgb(34, 34, 34); line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; font-size: 16px; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">01</span></strong></span></strong></span></strong></strong></span></strong></strong></p><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何布局流量渠道？</span></strong></span></strong></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></span></strong></span></strong></strong></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; transform: translate3d(-5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; flex: 0 0 auto; min-width: 10%; height: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -7px; outline: 0px; max-width: 100%; transform: translate3d(6px, 0px, 0px); text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 6px; padding-left: 6px; outline: 0px; max-width: 100%; text-align: center; color: rgb(24, 130, 240); line-height: 1.3; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">分析消费者行为路径</strong></span></p></section></section></section></section><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 201.4px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; height: 12px; overflow: hidden; background-color: rgba(30, 100, 243, 0.1); box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪表示。<strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong></section><p style="letter-spacing: 0.544px; margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">消费行为可分为：</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">欲望、了解、信任、成交、评价、复购和扩散</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">几个阶段。</span></strong></strong></p><p style="letter-spacing: 0.544px; margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">首先，当消费者产生消费需求后，他们会</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">进入</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">欲望阶段</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，产生购买产品的欲望。接着，消费者希望</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">了解更多细节</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">只有建立在信任基础上的成交</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，才能将消费者转化为企业的忠实客户。</span></strong></strong></p><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">为了延长客户的生命周期，在订单成交后，我们还需要继续用优质服务，</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">推动客户给出正向的评价，提升客户满意度，</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">这</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">决定着客户是否会产生复购和扩散意向。</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong></section><p style="letter-spacing: 0.544px; margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12UaAbCsdAAS1eBIHYcw277.png" _src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12UaAbCsdAAS1eBIHYcw277.png"/></p><p style="letter-spacing: 0.544px; margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="letter-spacing: 0.544px; margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></strong></p><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; transform: translate3d(-5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; flex: 0 0 auto; min-width: 10%; height: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -7px; outline: 0px; max-width: 100%; transform: translate3d(6px, 0px, 0px); text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 6px; padding-left: 6px; outline: 0px; max-width: 100%; text-align: center; color: rgb(24, 130, 240); line-height: 1.3; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">布局自媒体渠道</strong></span></p></section></section></section></section><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 201.4px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; height: 12px; overflow: hidden; background-color: rgba(30, 100, 243, 0.1); box-sizing: border-box !important; overflow-wrap: break-word !important;"><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><p style="letter-spacing: 0.544px; margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“我们基于消费者行为路径，在不同的环节布局了不同的渠道：以小红书为代表的生活分享类平台成为消费者信息来源的重要渠道，有助于车企、经销商实现用户种草，","inline-dir:\"ltr\""],[20,"因此"],[20,"我们探索了小红书的运营；同时，利用抖音和视频号发布直播和短视频来输出内容；通过企业微信与客户建立更直接地联系并提供日常的服务；此外，我们还尝试了一些大家可能不太熟悉的板块，也给我们带来了很大的惊喜，比如闲鱼。”宋雪与我们分享到。","inline-dir:\"ltr\""],[20,"\n","24:\"3oOd\"|direction:\"ltr\""],[20,"\n","24:\"4Mh1\"|direction:\"ltr\""],[20,"“对于传统汽车垂直媒体，我们将其定位为接近成交的线索，但我们对他们的依赖程度正在逐渐减弱，我们希望更多地发挥自媒体的力量，扩大声量传播。”","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">“我们根据消费者行为路径，在不同的环节布局了不同的渠道。</span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">宋雪分享到</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">。</span></span></strong></strong></span></strong></strong></span></span></strong></strong></p><p style="letter-spacing: 0.544px; margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">以小红书为代表的生活分享类平台成为消费者信息来源的重要渠道</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，有助于车企、经销商实现用户种草，因此我们探索了小红书的运营；</span></strong></strong></p><p style="letter-spacing: 0.544px; margin: 0px 8px 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">同时，</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">利用抖音和视频号发布直播和短视频来输出消费者更容易接收的内容</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">通过企业微信与客户建立更直接地联系并提供日常的服务</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">；</span></strong></strong></p><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">此外，我们还尝试了一些大家可能不太熟悉的板块，比如</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">闲鱼，<strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">它给我们带来了很大的惊喜</span></strong></strong></span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。”</span></strong></strong><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; font-size: 14px; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">对于传统汽车垂直媒体，我们将其定位为接近成交的线索</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，但</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">我们对垂媒的依赖程度正在逐渐减弱。相反，我们希望更多地发挥自媒体的力量，扩大声量传播。”</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group2/M00/08/E7/CvZIUmU12S6ACB80AASki2I-fH4291.png" _src="http://www.cargeer.com/group2/M00/08/E7/CvZIUmU12S6ACB80AASki2I-fH4291.png"/></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">自媒体渠道布局</span></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; transform: translate3d(-5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; flex: 0 0 auto; min-width: 10%; height: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -7px; outline: 0px; max-width: 100%; transform: translate3d(6px, 0px, 0px); text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 6px; padding-left: 6px; outline: 0px; max-width: 100%; text-align: center; color: rgb(24, 130, 240); line-height: 1.3; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">全员营销</strong></span></p></section></section></section></section><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 201.4px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; height: 12px; overflow: hidden; background-color: rgba(30, 100, 243, 0.1); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">自媒体的本质是每个个体都有发声的机会。康桥集团自媒体渠道运营采用</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“门店主账号+员工子账号”</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">的形式，销售顾问、体验顾问会在小红书、视频号、抖音和闲鱼上发布与车相关的帖子。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"自媒体的本质是每个个体都有发声的机会。康桥集团自媒体渠道运营采用“门店主账号+员工子账号”的形式，销售顾问、体验顾问都会在小红书、视频号、抖音和闲鱼上发布车相关的帖子。 ","inline-dir:\"ltr\""],[20,"\n","24:\"aET7\"|direction:\"ltr\""],[20,"\n","24:\"dpn5\"|direction:\"ltr\""],[20,"对于一些较新的汽车品牌，由于车辆上市周期较长，主机厂在区域的投放声量不会特别持续，因此前期需要经销商更多的发声。“我们发现，体验顾问基本上每个月都会在小红书上产生两到三个订单，在我们看来，这符合我们的期望值。”宋雪与我们分享到。","inline-dir:\"ltr\""],[20,"\n","24:\"aohh\"|direction:\"ltr\""],[20,"\n","24:\"sTeU\"|direction:\"ltr\""],[20,"通过从最初的绩效化管理到营造分享氛围、树立标杆，再到员工自发的生产内容，康桥集团成功地建立了一个能够良好运转的自媒体运营机制。员工除了享受到流量带来的喜悦外，还能获得订单转化所带来的收益。","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">对于一些较新的汽车品牌，由于车辆上市周期较长，主机厂在区域的投放声量不会特别持续。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">因此，前期需要经销商更多</span>地<span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">发声。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">“现在，体验顾问基本上每个月都会在小红书上产生两到三个订单，这符合我们的期望值。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">”宋雪与我们分享到。</span></span></strong></strong></span></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">从最初的</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">绩效化管理</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">到</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">营造分享氛围、树立标杆</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，再到员工自发的生产内容，康桥集团成功地建立了一个能够良好的自媒体运营机制。员工除了享受到流量带来的喜悦外，还能获得流量转化所带来的收益。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12SKAe-3ZAAl7NzHrl9k029.png" _src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12SKAe-3ZAAl7NzHrl9k029.png"/></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); text-align: center; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">全员营销</span></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: center; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); caret-color: rgb(34, 34, 34); line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; font-size: 16px; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">02</span></strong></span></strong></span></strong></strong></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何做好客户运营？</span></strong></span></strong></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></span></strong></span></strong></strong></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: 10px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; transform: translate3d(-5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; vertical-align: bottom; width: auto; align-self: flex-end; flex: 0 0 auto; min-width: 10%; height: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: -7px; outline: 0px; max-width: 100%; transform: translate3d(6px, 0px, 0px); text-align: left; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-right: 6px; padding-left: 6px; outline: 0px; max-width: 100%; text-align: center; color: rgb(24, 130, 240); line-height: 1.3; font-size: 18px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 82, 255); font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">企业微信运营</strong></span></p></section></section></section></section><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 201.4px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; height: 12px; overflow: hidden; background-color: rgba(30, 100, 243, 0.1); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">康桥集团非常清楚不同品牌的客户代表着不同的消费群体，需要采用不同的运营方式。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">“只有拥有清晰的客户画像，我们才能更有效</span>地<span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">开展客户运营工作。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">因此，</span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">我们的第一个标准动作是规范打标签，通过标签分类完成客户细分。</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”宋雪分享到。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“此外，</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">我们会观察不同客户的行为习惯，并随手记录客户的喜好。</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在后续的营销活动中，我们将基于客户画像和习惯偏好，有针对性地推荐保养套餐或优惠活动。”</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12QaAX9vvAAHoRpT9U0k560.png" _src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12QaAX9vvAAHoRpT9U0k560.png"/></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); text-align: center; line-height: 2; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;">客户标签</span></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; text-align: center; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">康桥集团在企业微信上建立了基盘客户群，通过社群或点对点私信提高了互动频率。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">宋雪表示，在与客户的接触过程中，</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">首先要以适当的频率出现在他们面前</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">两周左右是一个相对理想的间隔</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。内容可以是一篇汽车知识、一个应季的车辆保养视频等。</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">其次，要秉持“利他”的初心，</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: center; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">营销意味没有那么强烈的活动会让客户的心里感受更舒服。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12PuAXWpoAAZQlpGDzrM361.png" _src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12PuAXWpoAAZQlpGDzrM361.png"/></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; 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max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; display: inline-block; width: 201.4px; vertical-align: top; align-self: flex-start; flex: 0 0 auto; height: 12px; overflow: hidden; background-color: rgba(30, 100, 243, 0.1); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/><svg viewbox="0 0 1 1" style="float:left;line-height:0;width:0;vertical-align:top;"></svg></section></section></section></section></section></section><section style="letter-spacing: 2px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: PingFangSC-light; color: rgb(34, 34, 34); font-size: 15px; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-bottom: 5px; outline: 0px; max-width: 100%; justify-content: center; display: flex; flex-flow: row; font-size: 0px; transform: translate3d(5px, 0px, 0px); box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">在客户运营方面，</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">集团负责规划与监督，门店负责执行与需求发起。</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">彼此间保持大量的沟通，以确保信息理解不会出现大的偏差。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“回顾整个项目，我认为最大的挑战在于，</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">如何让员工具备基础的客户运营意识，如何将客户运营好，以及如何将这些行为转化为常规动作。</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”宋雪说到。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“前期我们做了大量的基础工作，与每个门店介绍整体规划和愿景，然而这些对他们来说都太遥远。</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 24px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">因此，我们采取了三个关键措施：</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">首先，一把手负责制</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，每个门店的总经理是这个项目的第一负责人。</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">其次，制度化</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，统一动作标准，包括如何用企微添加客户、发送欢迎语、发送名片、为客户做备注、打标签，每个环节都有非常细致的规定。</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">第三，绩效化</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">，每个环节都有不同的数据要求与绩效考核。”</span></strong></strong></section><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">动之以情、晓之以理，康桥集团上下充分协作，成功攻克客户运营前期的难题。 </span></strong></strong></section><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客户运营上，集团负责规划与监督，门店负责执行与需求发起。彼此间保持大量的沟通，以确保信息理解不会出现大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顾整个项目，我认为最大的挑战在于：如何让员工具备基础的客户运营意识，如何将客户运营好，以及如何将这些行为转化为常规动作。”宋雪说到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我们做了大量的基础工作，即与每个门店沟通，介绍整体规划和愿景，然而这些对他们来说都太遥远。因此，我们采取了三个关键措施：首先，一把手负责制，每个门店的总经理是这个项目的第一负责人。其次，制度化，统一动作标准，包括如何用企微添加客户、发送欢迎语、发送名片、为客户做备注、打标签，每个环节都有非常细致的规定。第三，绩效化，每个环节都有不同的数据要求与绩效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“从早期的集体不理解，到","inline-dir:\"ltr\""],[20,"今天，所有运营行为已经是店端自发发起的了。甚至活动结束后，他们会自己反馈活动的执行效果，通过数据发现哪些方面还需要改进。"],[20,"”宋雪与我们分享到。晓之以情动之以理，康桥集团由上至下，共同攻克了客户运营前期阶段的难题。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12K-AfgArAAGPYBNyets06.jpeg" _src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12K-AfgArAAGPYBNyets06.jpeg"/></p><p style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); text-align: justify; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; font-size: 16px; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">03</span></strong></span></strong></span></strong></strong></span></strong></strong></p><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 24px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: justify; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">带来的改变</span></strong></span></strong></span></strong></strong></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“从早期的集体不理解，到今天所有运营行为已经由店端自发发起；甚至活动结束后，他们会自行反馈活动的执行效果，并通过数据发现需要改进的地方，对我来说这是一个非常强烈的对比。”宋雪与我们分享到。</span></strong></strong></span></strong></strong></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“以前，客户资源<strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">是</span></strong></strong>散落在各个系统里的<strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">电话号码；</span></strong></strong></span></strong></strong>而现在，车主则成为了一个个与我们顾问保持紧密联系和互动的好友，<strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">”</span></strong></strong>宋雪举例到。</span></strong></strong></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.6em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“通过企业微信，我们的</span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">客户留存率达到了80%</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。集团能够清晰地知道每个门店每天有多少进店客户，以及与我们进行了多少联系。这为我们提供了非常直观的客户资源呈现。”</span></strong></strong></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“同样一个活动，如果之前门店使用电话沟通产生的效果是20分，那么通过企业微信进行客户</span></strong></strong><span data-docs-delta="[[20,"在客户运营上，集团负责规划与监督，门店负责执行与需求发起。彼此间保持大量的沟通，以确保信息理解不会出现大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顾整个项目，我认为最大的挑战在于：如何让员工具备基础的客户运营意识，如何将客户运营好，以及如何将这些行为转化为常规动作。”宋雪说到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我们做了大量的基础工作，即与每个门店沟通，介绍整体规划和愿景，然而这些对他们来说都太遥远。因此，我们采取了三个关键措施：首先，一把手负责制，每个门店的总经理是这个项目的第一负责人。其次，制度化，统一动作标准，包括如何用企微添加客户、发送欢迎语、发送名片、为客户做备注、打标签，每个环节都有非常细致的规定。第三，绩效化，每个环节都有不同的数据要求与绩效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“从早期的集体不理解，到","inline-dir:\"ltr\""],[20,"今天，所有运营行为已经是店端自发发起的了。甚至活动结束后，他们会自己反馈活动的执行效果，通过数据发现哪些方面还需要改进。"],[20,"”宋雪与我们分享到。晓之以情动之以理，康桥集团由上至下，共同攻克了客户运营前期阶段的难题。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"“早期我们摒弃了行业身份，通过剖析一个人的消费行为路径来梳理客户运营思路。”宋雪提到。","inline-dir:\"ltr\""],[20,"\n","24:\"C5lV\"|direction:\"ltr\""],[20,"\n","24:\"RcME\"|direction:\"ltr\""],[20,"消费行为可分为：","inline-dir:\"ltr\""],[20,"欲望、了解、信任、成交、评价、复购和扩散","8:1|inline-dir:\"ltr\""],[20,"几个阶段。","inline-dir:\"ltr\""],[20,"首先，当消费者产生消费需求后，他们会进入欲望阶段，渴望购买产品。接着，消费者希望了解更多细节，这时企业可以通过种草的形式更好地满足他们的需求。随后，消费者会对比并筛选出认可度更高的产品，此时企业与客户建立信任基础变得至关重要。只有建立在信任基础上的成交，才能将消费者转化为企业的忠实客户。为了延长客户的生命周期，持续优质的服务将有利于提升客户满意度，而这决定着客户是否会产生复购和扩散意向。"],[20,"\n","24:\"mBOB\"|direction:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 15px; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">运营的效果则能提升五到六倍</span></strong></span></strong></span></strong></strong></span></strong></strong></span></span></strong></strong></span><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">。举个例子，以前一个门店的雨刮器可能<strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">一个月</span></strong></strong>只能卖出十几个，但今年我们在企业微信客户群里进行推广后，单月的成交量可达两百个以上 。”</span></strong></strong></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></span></strong></strong></section><p style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); text-align: justify; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; font-size: 16px; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">04</span></strong></span></strong></span></strong></strong></span></strong></strong></p><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-bottom: 24px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; text-align: justify; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">未来的展望</span></strong></span></strong></span></strong></strong></section><p style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-top: 0px; margin-bottom: 24px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">“客户运营最大的满足感在于，我们能听到客户对我们服务、品牌以及集团的认可。”宋雪说到，“每一位客户都是我们康桥集团的合作伙伴，我们是他们的生活服务商，我们的客户运营正朝着这个目标不断前进。”</span></strong></strong></p><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; outline: 0px; max-width: 100%; text-align: justify; line-height: 1.75em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; caret-color: rgb(34, 34, 34); font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; font-family: PingFangSC-Light; font-weight: 400; color: rgb(73, 73, 73); letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">直面用户，拥抱变局。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为用户运营的负责人，宋雪经历了康桥集团私域运营体系从0到1的过程。</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">以延长客户生命周期为目标，结合4S业务特点，系统性地布局了自媒体流量渠道，并实现了客户运营</span>与<span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">服务的升级</span><span style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">！</span></span></strong></strong></section><div style="text-align: center;"><span style="color:#222222;font-family:-apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif"><span style="letter-spacing: 0.544px;"><img src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12ImABdRpAA6K7MW2Nuc137.png" _src="http://www.cargeer.com/group1/M00/33/91/CvZIUmU12ImABdRpAA6K7MW2Nuc137.png"/></span></span></div><div style="text-align: center;"><span style="color:#222222;font-family:-apple-system, BlinkMacSystemFont, Helvetica Neue, PingFang SC, Hiragino Sans GB, Microsoft YaHei UI, Microsoft YaHei, Arial, sans-serif;font-size:12px"><span style="letter-spacing: 0.544px;">未来展望</span></span></div><section powered-by="xiumi.us" style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-right: 16px; margin-bottom: 24px; margin-left: 16px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; line-height: 1.75em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin: 0px 16px 24px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 1.75em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section><section powered-by="xiumi.us" style="color: rgb(87, 87, 87); font-family: PingFangSC-light; letter-spacing: 1px; outline: 0px; max-width: 100%; font-size: 13px; line-height: 2; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; line-height: 2; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="outline: 0px; max-width: 100%; line-height: 2; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; line-height: 2; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section powered-by="xiumi.us" style="margin-bottom: 10px; outline: 0px; max-width: 100%; text-align: center; justify-content: center; display: flex; flex-flow: row; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="padding-top: 41px; padding-right: 33px; padding-left: 33px; outline: 0px; max-width: 100%; display: inline-block; width: 647px; vertical-align: top; background-color: rgb(243, 243, 243); align-self: flex-start; flex: 0 0 auto; height: auto; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin-top: 0px; margin-bottom: 0px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; line-height: 2; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; caret-color: var(--weui-BRAND); font-weight: bold; box-sizing: border-box !important; overflow-wrap: break-word !important;">关于康桥集团</span></p><section style="margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;">浙江康桥汽车工贸集团股份有限公司（简称康桥集团），成立于1976年，是一汽丰田、广汽本田、一汽大众和上海大众全国首批的4S店经销商。</section><section style="margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;">目前，康桥集团经营品牌涵盖宝马、凯迪拉克、一汽大众、上汽大众、别克、上汽荣威、上汽大通、东南、三菱、新能源汽车（小鹏、飞凡、广汽埃安、零跑、昊铂）、长城（WEY、坦克、欧拉）等十几个品牌，共40多家门店，分布浙江省内及周边主要城市。</section><section style="margin-bottom: 24px; outline: 0px; max-width: 100%; text-align: justify; box-sizing: border-box !important; overflow-wrap: break-word !important;">作为浙江省最具规模的汽车综合服务性企业之一，康桥集团在行业内具有重要地位。</section><section style="outline: 0px; max-width: 100%; text-align: justify; line-height: 2; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/89/8E/CvYhHWU12HSAVun4AAF1UrntfIg99.jpeg" _src="http://www.cargeer.com/group1/M00/89/8E/CvYhHWU12HSAVun4AAF1UrntfIg99.jpeg"/></section></section></section></section></section></section></section></section><section powered-by="xiumi.us" style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-right: 16px; margin-bottom: 24px; margin-left: 16px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; line-height: 1.75em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><p style="margin: 0px 16px 24px; padding-right: 12px; padding-left: 12px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; line-height: 1.75em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; font-family: PingFangSC-light; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p></section><p style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin: 0px 8px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 14.6667px; letter-spacing: 0.544px; color: rgb(0, 82, 255); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 36px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;">05</span></strong></span></strong></span></strong></strong><span data-docs-delta="[[20,"1、风险预警：提高主动意识","8:1|inline-dir:\"ltr\""],[20,"\n","24:\"DeWG\"|7:3|direction:\"ltr\""],[20,"凯旋中国非常重视客流统计与分析，并以此制定经销商的年度任务计划，分解经销商员工任务，实现门店经营目标完成情况的动态跟踪，并提前防范经营风险。","inline-dir:\"ltr\""],[20,"\n","24:\"z2Ah\"|7:3|direction:\"ltr\""],[20,"\n","24:\"6zf2\"|7:3|direction:\"ltr\""],[20,"基于员工岗位分配权限，实现数据隔离，满足一岗多职需求；通过移动审批功能，销售经理基于返利记录、销售同比环比、利润结构进行订单审批；此外，凯旋中国每季度、每半年会与店总开会，帮助分析进店量和业绩达成情况。","inline-dir:\"ltr\""],[20,"\n","24:\"FWLw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"OTyw\"|7:3|direction:\"ltr\""],[20,"“如果店总表示生意淡时，我们会明确‘淡’的具体含义，例如，展厅客流日志显示，客流从月均200个降低到100个，降低了50％。”顾健向我们举例，“在凯旋，所有的沟通都是基于数字上的，我们不使用形容词，而是用量词来衡量情况。”","inline-dir:\"ltr\""],[20,"\n","24:\"uH5l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AUHt\"|7:3|direction:\"ltr\""],[20,"“面对客流降低了50％的情况，","inline-dir:\"ltr\""],[20,"如何具体实施？"],[20,"开展试驾活动吗？","inline-dir:\"ltr\""],[20,"需要"],[20,"宣传到多少人？邀约多少新客老客？如果店总无法回答这些问题，说明他还没有进行数字化管理。反之，他早早就会采取措施，而不是等到客流降低50％","inline-dir:\"ltr\""],[20,"。”","8:1|inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"1、风险预警：提高主动意识","8:1|inline-dir:\"ltr\""],[20,"\n","24:\"DeWG\"|7:3|direction:\"ltr\""],[20,"凯旋中国非常重视客流统计与分析，并以此制定经销商的年度任务计划，分解经销商员工任务，实现门店经营目标完成情况的动态跟踪，并提前防范经营风险。","inline-dir:\"ltr\""],[20,"\n","24:\"z2Ah\"|7:3|direction:\"ltr\""],[20,"\n","24:\"6zf2\"|7:3|direction:\"ltr\""],[20,"基于员工岗位分配权限，实现数据隔离，满足一岗多职需求；通过移动审批功能，销售经理基于返利记录、销售同比环比、利润结构进行订单审批；此外，凯旋中国每季度、每半年会与店总开会，帮助分析进店量和业绩达成情况。","inline-dir:\"ltr\""],[20,"\n","24:\"FWLw\"|7:3|direction:\"ltr\""],[20,"\n","24:\"OTyw\"|7:3|direction:\"ltr\""],[20,"“如果店总表示生意淡时，我们会明确‘淡’的具体含义，例如，展厅客流日志显示，客流从月均200个降低到100个，降低了50％。”顾健向我们举例，“在凯旋，所有的沟通都是基于数字上的，我们不使用形容词，而是用量词来衡量情况。”","inline-dir:\"ltr\""],[20,"\n","24:\"uH5l\"|7:3|direction:\"ltr\""],[20,"\n","24:\"AUHt\"|7:3|direction:\"ltr\""],[20,"“面对客流降低了50％的情况，","inline-dir:\"ltr\""],[20,"如何具体实施？"],[20,"开展试驾活动吗？","inline-dir:\"ltr\""],[20,"需要"],[20,"宣传到多少人？邀约多少新客老客？如果店总无法回答这些问题，说明他还没有进行数字化管理。反之，他早早就会采取措施，而不是等到客流降低50％","inline-dir:\"ltr\""],[20,"。”","8:1|inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 14px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; font-weight: 400; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"></span></strong></strong></span></span></p><section style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; outline: 0px; max-width: 100%; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong ql-global="true" style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(77, 168, 238); font-family: "Microsoft YaHei", 微软雅黑, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-size: 15px; letter-spacing: 0.544px; color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; font-size: 11pt; color: rgb(2, 30, 170); visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 2px; font-size: 14px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 16px; visibility: visible; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; visibility: visible; color: rgb(0, 96, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; font-size: 20px; box-sizing: border-box !important; overflow-wrap: break-word !important;">创见者说</span></strong></span></strong></span></strong></strong></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><img src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12FuAb4t5AALAxrAeqDI490.png" _src="http://www.cargeer.com/group1/M00/89/94/CvYhq2U12FuAb4t5AALAxrAeqDI490.png"/></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; text-wrap: wrap; color: rgb(89, 86, 86); font-size: 13px; visibility: visible; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br/></section></section><section style="color: rgb(34, 34, 34); font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; text-align: center; box-sizing: border-box !important; overflow-wrap: break-word !important;"><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></section><section style="color: rgb(34, 34, 34); font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; letter-spacing: 0.544px; margin-right: 8px; margin-bottom: 8px; margin-left: 8px; outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="margin-top: 10px; margin-bottom: -40px; outline: 0px; max-width: 100%; font-family: mp-quote, -apple-system-font, system-ui, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><section style="outline: 0px; max-width: 100%; font-size: 36px; color: rgb(238, 238, 238); text-align: center; line-height: 1; letter-spacing: 0px; box-sizing: border-box !important; 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overflow-wrap: break-word !important;"> <strong style="outline: 0px; max-width: 100%; font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; font-size: 16px; letter-spacing: 1px; background-color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; background-color: rgb(0, 128, 255); font-family: PingFangSC-Light; letter-spacing: 0.544px; color: rgb(255, 255, 255); box-sizing: border-box !important; overflow-wrap: break-word !important;">  往期精选  </span></strong></span></p></span></section><h1 style="letter-spacing: 0.544px; outline: 0px; font-weight: 400; font-size: 22px; max-width: 100%; font-family: system-ui, -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; text-align: justify; text-indent: 0em; line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><a target="_blank" href="http://mp.weixin.qq.com/s?__biz=MzIxNjQwMDcwNw==&mid=2247490393&idx=1&sn=051cd6aa275e4782c72613e4dd7d38cc&chksm=9788cd75a0ff4463c1e515b039ca235098ed1f37557dc75c0be35a722100380815e5db415b0d&scene=21#wechat_redirect" textvalue="    康桥集团企微运营的成长路径" linktype="text" imgurl="" imgdata="null" data-itemshowtype="0" tab="innerlink" data-linktype="2" hasload="1" style="outline: 0px; color: var(--weui-LINK); -webkit-tap-highlight-color: rgba(0, 0, 0, 0); cursor: pointer; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;">  <span data-docs-delta="[[20,"在客户运营上，集团负责规划与监督，门店负责执行与需求发起。彼此间保持大量的沟通，以确保信息理解不会出现大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顾整个项目，我认为最大的挑战在于：如何让员工具备基础的客户运营意识，如何将客户运营好，以及如何将这些行为转化为常规动作。”宋雪说到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我们做了大量的基础工作，即与每个门店沟通，介绍整体规划和愿景，然而这些对他们来说都太遥远。因此，我们采取了三个关键措施：首先，一把手负责制，每个门店的总经理是这个项目的第一负责人。其次，制度化，统一动作标准，包括如何用企微添加客户、发送欢迎语、发送名片、为客户做备注、打标签，每个环节都有非常细致的规定。第三，绩效化，每个环节都有不同的数据要求与绩效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“从早期的集体不理解，到","inline-dir:\"ltr\""],[20,"今天，所有运营行为已经是店端自发发起的了。甚至活动结束后，他们会自己反馈活动的执行效果，通过数据发现哪些方面还需要改进。"],[20,"”宋雪与我们分享到。晓之以情动之以理，康桥集团由上至下，共同攻克了客户运营前期阶段的难题。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: var(--weui-LINK); font-size: 12px; -webkit-tap-highlight-color: rgba(0, 0, 0, 0); cursor: pointer; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">  康桥集团企微运营的成长路径</span></span></a></h1><section style="letter-spacing: 0.544px; margin-right: 8px; margin-left: 8px; outline: 0px; max-width: 100%; font-family: -apple-system, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; color: rgb(34, 34, 34); line-height: 1.5em; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span data-docs-delta="[[20,"在客户运营上，集团负责规划与监督，门店负责执行与需求发起。彼此间保持大量的沟通，以确保信息理解不会出现大的偏差。","inline-dir:\"ltr\""],[20,"\n","24:\"XyRb\"|direction:\"ltr\""],[20,"\n","24:\"7Kff\"|direction:\"ltr\""],[20,"“回顾整个项目，我认为最大的挑战在于：如何让员工具备基础的客户运营意识，如何将客户运营好，以及如何将这些行为转化为常规动作。”宋雪说到。","inline-dir:\"ltr\""],[20,"\n","24:\"0mfD\"|direction:\"ltr\""],[20,"\n","24:\"VQ6o\"|direction:\"ltr\""],[20,"“前期我们做了大量的基础工作，即与每个门店沟通，介绍整体规划和愿景，然而这些对他们来说都太遥远。因此，我们采取了三个关键措施：首先，一把手负责制，每个门店的总经理是这个项目的第一负责人。其次，制度化，统一动作标准，包括如何用企微添加客户、发送欢迎语、发送名片、为客户做备注、打标签，每个环节都有非常细致的规定。第三，绩效化，每个环节都有不同的数据要求与绩效考核。”","inline-dir:\"ltr\""],[20,"\n","24:\"FsP6\"|direction:\"ltr\""],[20,"\n","24:\"8DuQ\"|direction:\"ltr\""],[20,"“从早期的集体不理解，到","inline-dir:\"ltr\""],[20,"今天，所有运营行为已经是店端自发发起的了。甚至活动结束后，他们会自己反馈活动的执行效果，通过数据发现哪些方面还需要改进。"],[20,"”宋雪与我们分享到。晓之以情动之以理，康桥集团由上至下，共同攻克了客户运营前期阶段的难题。 ","inline-dir:\"ltr\""]]" data-copy-origin="https://shimo.im" style="outline: 0px; 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box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); text-size-adjust: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 12px; font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;">关于 <span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">车商悦</span></span></strong></span><br style="outline: 0px; max-width: 100%; box-sizing: border-box !important; overflow-wrap: break-word !important;"/></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); text-size-adjust: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; color: rgb(136, 136, 136); font-family: PingFangSC-Light; font-size: 12px; letter-spacing: 0.544px; box-sizing: border-box !important; overflow-wrap: break-word !important;">专注为汽车行业提供数字化管理解决方案。产品方案覆盖整车销售、售后维修管理、二手车、客户服务、营销集客、经营分析等各项业务环节，并整合智慧BI、配件集采、聚合支付、智能道闸等多项增值服务，助力主机厂、汽车经销及服务企业提升整体服务水平与运营效率，实现业财税一体的数字化升级。目前车商悦大中型集团客户突破100家，服务全国门店超5000家，CADA汽车经销百强榜中有超过40%的客户与金蝶合作。</span></p><p style="margin: 0px 16px; outline: 0px; max-width: 100%; clear: both; min-height: 1em; letter-spacing: 0.544px; text-align: justify; text-wrap: wrap; caret-color: rgb(0, 0, 0); color: rgb(0, 0, 0); text-size-adjust: inherit; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; color: rgb(136, 136, 136); font-family: PingFangSC-Light; font-size: 12px; box-sizing: border-box !important; overflow-wrap: break-word !important;">联系我们</span><span style="outline: 0px; max-width: 100%; letter-spacing: 0.544px; font-size: 15px; color: rgb(63, 63, 63); font-family: PingFangSC-Light; box-sizing: border-box !important; overflow-wrap: break-word !important;"><strong style="outline: 0px; max-width: 100%; color: rgb(100, 100, 100); font-family: -apple-system-font, BlinkMacSystemFont, "Helvetica Neue", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei UI", "Microsoft YaHei", Arial, sans-serif; box-sizing: border-box !important; overflow-wrap: break-word !important;"><span style="outline: 0px; max-width: 100%; font-size: 13px; box-sizing: border-box !important; overflow-wrap: break-word !important;">：</span></strong></span><span style="outline: 0px; 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